Muva nje, i-Changjiang Securities ikhiphe umbiko wocwaningo othi ukusetshenziswa kukabhiya njengamanje ezweni lami kusabuswa amabanga aphakathi naphansi, futhi amandla okuthuthukisa makhulu.Imibono esemqoka ye-Changjiang Securities imi kanje:
Amabanga ajwayelekile emikhiqizo kabhiya asabuswa amamaki aphakathi ukuya kwaphansi, futhi amandla okuthuthukisa asemakhulu.Kusukela ngo-2021, isilinganiso sentengo yokusetshenziswa kweziphuzo ezingezona zamanje kuseyi-5 yuan/500ml kuphela, okusho ukuthi kusukela ezingeni lamanje lokusetshenziswa komkhiqizo, ukusetshenziswa okuyinhloko kwasekhaya kusavela emikhiqizweni esezingeni eliphansi.Imikhiqizo emikhulu eyodwa ekhuthazwa kakhulu futhi esheshiswayo (ingxenye yangaphakathi ilokhu ikhula) ngokuvamile ibekwe enanini eliphakeme lesibili (6~10 yuan).Njengoba uhlobo olusha oluvamile lwama-yuan angu-8 luthatha indawo yenkambiso endala yama-yuan angu-5, kulindeleke ukuthi lusasetshenziselwe imboni Letha ukukhuphuka kwentengo okungaba ngu-60%;ngaphezu kwalokho, imikhiqizo yebhendi yamanani entengo ephezulu yemboni nayo iyasheshisa ukwakheka, ihlale inothisa imephu yokuthuthukisa imikhiqizo kabhiya.
Umthelela wesikhathi esifushane walolu bhubhane uzodonsela phansi ukuthuthukiswa kukabhiya, futhi ukululama okuphelele kwesimo esizayo kulindeleke ukuthi kuqhubekisele phambili ukukhuphuka kwentengo.Inqubo esezingeni eliphezulu yeziteshi esezilungele ukuphuzwa (zokupheka, ezokuzijabulisa), ezihlanganisa ingxenye yezimo zokusetshenziswa kobhiya, isithuthuke kakhulu uma iqhathaniswa neziphuzo ezingezona izindawo.Imikhawulo yezimo ezinjalo yenzeka ngezikhathi ezithile kusukela ubhubhane.Ngakho-ke, ukwenyuka kwamanani embonini eminyakeni emibili edlule akusona i-overdraft.Noma phambili, kodwa kuvinjelwe.Ngokuzayo, ngokusimama ngokugcwele kwesimo sokusetshenziswa kwamanje, imboni kulindeleke ukuthi ingenise ukuthuthukiswa okusheshisiwe (ukukhuphuka kwentengo).
Izinguquko nezinguquko emkhakheni kabhiya kusuka embikweni wezezimali
Uma sibheka ekusebenzeni kokukhula komkhakha kabhiya ngo-2021, inkambiso yokuthuthukiswa kwenzuzo eqhutshwa ukwenyuka kwentengo iyaqhubeka;Umqondo oyinhloko womkhakha kabhiya kusewukuthuthukiswa kwenzuzo okuqhutshwa ukuthuthukiswa komkhiqizo, kanye nentuthuko eqhutshwa ukuncipha kwezindleko kanye nokuthuthukisa ukusebenza kahle, okuyisigaba sokuthuthukiswa kwemboni ephezulu."komthombo ovulekile" kanye "no-throttle".
Isizini ephezulu ka-2022 izoletha isisekelo esiphansi sokuthengisa, futhi uhlangothi lwesidingo kanye nengcindezi yezindleko kuzoletha ukuphazamiseka okuncane.Ivolumu yokuthengiswa kwemboni kusukela ngoMeyi kuya kuSepthemba 2021 izokwehla ngo-6 ~ 10% unyaka nonyaka;ukusuka ku-21Q4 kuya ku-22Q1, umthamo wokuthengisa wemboni kabhiya uzohlala ngaphakathi ± 2% uma kuqhathaniswa ne-CAGR ngo-2019, futhi imboni kabhiya elandelayo ye-22Q2 izongena esikhathini somthamo ophansi Kodwa-ke, kusukela ngo-March, umjikelezo omusha wobhubhane uye kuphinde kuthinte izimo zokuhamba nezokusetshenziswa kwezinto, futhi kulindeleke ukuthi kusazoba neziphazamiso ezincane ezidingekayo ku-22Q2.Ngaphezu kwalokho, izinto zokusetshenziswa zikabhiya zikhuphukele ngamazinga ahlukahlukene, okuye kwabangela umjikelezo omusha wokukhuphuka kwamanani amakhulu embonini ngo-21Q4.Kulindeleke ukuthi ngokuqaliswa kwezabelo zokwenyuka kwamanani embonini, ingcindezi kulindeleke ukuthi yehle kancane kancane.
Ukuthuthukiswa kwekhwalithi, ukugqama kokumaketha, futhi ulahle inkolelo yokufana komkhiqizo nekhwalithi ephansi
Ukuthuthukiswa kwezinga eliphezulu kwemboni kwephule inkolelo yokuthi imikhiqizo ngokuvamile inekhwalithi ephansi, futhi utshalomali lokumaketha lugxile kakhulu ekulinganeni phakathi komkhiqizo nomkhiqizo, ukuze kudlulele esizukulwaneni esisha.
Eminyakeni yamuva nje, ukuphindwaphindwa komkhiqizo embonini kabhiya kuye kwashesha, futhi indlela icacile - i-lager yendabuko iphakeme (i-wort concentration ephezulu), ukunambitheka kukabhiya omhlophe (ukunwetshwa kwe-fruity flavour), ukwenziwa kwe-craft brewing/non-alcohol kanye nokunye okuphansi- Isandiso sesigaba sotshwala sokungewona ubhiya .Ukumaketha kugxile ezimeni zomkhiqizo kanye nokuhlukahluka komkhiqizo—ukwenziwa kwasendaweni kwemikhiqizo yamazwe ngamazwe kanye nokuhlukana okuphezulu kwemikhiqizo yasendaweni.
Khetha abakhulumeli abasebasha nabakhulumayo, faka imikhiqizo eqinile yamasiko neyokuzijabulisa, futhi ugqamise ukuguquguquka kwezinhlobo nemikhiqizo;kugcizelelwa kakhulu ukuxhumana nabathengi kwezokuthengisa.
Isikhathi sokuthumela: May-31-2022