Muva nje, ukuphepha kwe-Changjiang kukhishwe umbiko wokucwaninga uthi ukusetshenziswa kwamanje kukabhiya ezweni lami kusabuswa amamaki aphakathi naphansi, futhi amandla okuthuthukisa ayacatshangelwa. Ukubukwa okuyinhloko kweChangjiang Security kungokulandelayo:
Amamaki ajwayelekile wemikhiqizo yobhiya asabuswa ngamabanga aphakathi nendawo, futhi amandla okuthuthukisa asabonakala. Kusukela ngo-2021, inani elijwayelekile lokusebenzisa iziphuzo ezingezona amasamanje liseyi-5 yuan / 500ml kuphela, okusho ukuthi kusuka kuzinga lamanje lokusetshenziswa komkhiqizo, ukusetshenziswa okusemqoka kwasekhaya kusendaweni ephansi. Imikhiqizo emikhulu emikhulu ekhuthazwe futhi esheshayo (isilinganiso sangaphakathi siqhubeka sanda) sibekwa kakhulu ngentengo yesibili ephezulu (6 ~ 10 yuan). Njengoba i-maintream entsha ye-8 Yuan ithatha indawo endala endala engu-5 Yuan, kulindeleke ukuthi isasetshenziselwa imboni eletha cishe imali engama-60%; Ngaphezu kwalokho, imikhiqizo ye-Band ye-Band ephezulu kakhulu ye-Ultra-High-High-High isheshisa ukwakheka, ukucebisa njalo imephu yokuthuthukisa yemikhiqizo yobhiya.
Umthelela wesikhashana wesifo sobhubhane uzodonsa phansi ukuthuthukiswa kukabhiya, futhi ukululama okugcwele kwesimo esizayo kulindeleke ukuthi kushayele ukukhuphuka kwentengo. Inqubo ephezulu yokuphela kokuphuza (iziteshi zokudla, zokuzijabulisa), okuyi-akhawunti yengxenye yesimo sokusetshenziswa kukabhiya, kukhule kahle ngokuqhathaniswa neziphuzo ezingezona nezithonjana. Imikhawulo yezimo ezinjalo zenzeke ngezikhathi ezithile kusukela kulo bhubhane. Ngakho-ke, ukukhuphuka kwamanani entengo embonini eminyakeni emibili edlule akuyona into eyeqile ngokweqile. Noma phambili, kepha ivinjelwe. Ngokuzayo, ngokululama okugcwele kwesimo sokusetshenziswa kwamanje, imboni kulindeleke futhi ukuthi isheshe ekuthuthukisweni okusheshayo (ukukhuphuka kwamanani).
Izinguquko noshintsho emkhakheni webhiya kusuka embikweni wezezimali
Ukwahlulela ekukhuleni kokukhula komkhakha webhiya ngo-2021, umkhuba wokuthuthuka kwenzuzo yentengo eqhutshwa yintengo uyaqhubeka; Umqondo oyinhloko womkhakha webhiya kusewukuthuthukisa inzuzo eqhutshwa ukuthuthukiswa komkhiqizo, kanye nentuthuko eqhutshwa ukuncishiswa kwezindleko kanye nokuthuthuka okuthuthukile, okuyisigaba sokuthuthuka esiphakeme kakhulu. "Umthombo ovulekile" kanye "nethambeka".
Isikhathi esiphakeme sango-2022 sizothumela esisekelweni esiphansi sokuthengisa, futhi uhlangothi olufunwayo kanye nengcindezi yezindleko kuzoletha ukuphazamiseka kwesikhumba. IVolumu Yokuthengisa Imboni kusuka ngoMeyi kuya kuSepthemba 2021 izokwehla ngo-6 ~ 10% unyaka nonyaka; Ukusuka ku-21q4 kuya ku-22Q1, umthamo wokuthengisa wemboni kabhiya uzohlala ngaphakathi kwe-2% uma uqhathaniswa ne-CHAGRION, kanti umjikelezo omusha we-22q2 ubhubhane uzothinta iziphazamiso ze-logistics kanye nokusetshenziswa, futhi kulindeleke ukuthi kube nokuphazamiseka kwezinga lokufuna imali ngo-22q2. Ngaphezu kwalokho, izinto ezivuthiwe zikabhiya zikhuphuke emagcekeni ahlukahlukene, ahlelwe umjikelezo omusha wamanani amakhulu akhuphuka embonini ku-21q4. Kulindelwe ukuthi ngokuqaliswa kwentengo yemboni kwandise ukwahlukaniswa, ingcindezi kulindeleke ukuthi ibe lula kancane.
Ukuvuselelwa kwekhwalithi, ukuqhekeka kokukhangisa, futhi ususe i-stereotype ye-homogeneity yomkhiqizo nekhwalithi ephansi
Ukuvuselelwa okuphezulu kwemboni kuphule i-stereotype imikhiqizo ngokuvamile ikhwalithi ephansi, futhi ukutshala imali okwenziwa ngokuthengisa kugxile kakhulu ekulinganiseni phakathi komkhiqizo nomkhiqizo, ukuze udlule esizukulwaneni esincane.
Eminyakeni yamuva nje, i-Iteration Product embonini yebhiya isheshisile, futhi indlela icacile - Ukuhlushwa kwendabuko okuphezulu), ukunambitheka okumhlophe kwe-worter), ukunwetshwa kwe-fluety flavor Ukumaketha kugxile kwizimo zomkhiqizo kanye nokwenziwa kwethani lomkhiqizo we-brand of works aphesheya kanye nokufika okuphezulu kwemikhiqizo yendawo.
Khetha okhulumela abasebasha nabasemakhaya, bangene imikhiqizo eqinile yamasiko nokuzijabulisa, futhi bagqamise amathoni wemikhiqizo nemikhiqizo; Kubekwa ukugcizelela okwengeziwe ekuxhumaneni nabathengi emakethe.
Isikhathi Seposi: Meyi-31-2022