I-China Resources ibambe amasheya ayizigidi eziyizinkulungwane eziyi-12,3 eJinsha utshwala, futhi ubhiya we-chongqing uthe ngeke kukhiphe ukubandakanyeka kwalo kwesikhathi esizayo ngotshwala, futhi kwaphinde kwaqhamuka nesihloko esishisayo sebhilidi likabhiya.
Ngakho-ke, ingabe ukwamukelwa kukabhizi omkhulu wemboni katshwala ngoba utshwala bunamakha kakhulu, noma buyinhloso yomngcele webhiya?
Njengamanje, ukuthuthukiswa komkhakha wobhiya kuvuthiwe, futhi umncintiswano wemakethe awunali-wumhlane. Ikakhulu ngemuva konyaka we-2013, ukukhiqizwa kanye nokuthengisa kwemboni yezwe lase-My Holive's kwahlelwa kwaphela, kungene enkathini yomncintiswano wesitoko.
Abangena ngaphakathi emkhakheni bathi yize ubhiya wamanje kanye notshwala bangena enkathini yomncintiswano wesitoko, futhi umkhuba wokwehlukanisa imboni uya ngokuya ngokusobala. Kodwa-ke, uma kuqhathaniswa nomkhakha webhiya, isigaba se-Premium sotshwala siphezulu, intengo yeyunithi nayo iphakeme, futhi inzuzo icebile futhi.
Iqiniso lokuthi izinkampani ezithile zobhiya zandisa ibhizinisi labo lotshwala zikhuthaze inzuzo yabo yonke zingaba yizizathu ezingesinye sezizathu zokuthi kungani izinhlobo zebhiya zikhetha ukwamukela utshwala.
Ngasikhathi sinye, ngokombono womjikelezo wempilo yomkhiqizo, utshwala bungenayo impilo eshalofini. Ngaphansi kwesibusiso sewayini elidala neminye imiqondo, utshwala ngempela buyisigaba esezingeni eliphakeme.
Ngaphezu kwalokho, ubhiya ukhokha ukunakwa okuthe xaxa nokusebenza kahle, ngenkathi imikhiqizo yotshwala ayiphelelwa yisikhathi, isikhathi eside, inephunga eliphakeme kakhulu, futhi i-gross yenzuzo yenzuzo iphezulu. Kwezinkampani zikabhiya, utshwala bomngcele we-cross-bomngcele bungakhipha umphumela omkhulu we-insarthinal wenethiwekhi yokuthengisa futhi uzuze ukuhambisana ngezidingo zonyaka eziphansi neziphakeme.
Njengomholi embonini yebhiya, utshwala bezinsizakusebenza zeChina likholelwa ukuthi ku-landscape yamanje yokuncintisana yemboni yobhiya, kunzima ukuncika kuphela esigabeni sobhiya ukufezekisa ukukhula, nokuthola ithrekhi entsha kuyinto ebaluleke kakhulu.
I-China Resourcer ubhiya ikholelwa ukuthi ukungena emakethe yotshwala yaseChina kulungele ukuthuthukiswa kwayo kokulandela kwebhizinisi nokuhlukaniswa kwephothifoliyo yayo yomkhiqizo kanye nemithombo yemali engenayo. I-China Resourcer Beer inethemba lokusungula izinhlobo ezithile zomabhizinisi namabhizinisi, futhi igqugquzele i-China Resource Beer ukuze ibe yinkampani ebhalwe phansi ngokuthuthukiswa kwethrekhi ye-Dual-Track of Beer ne-Non-Beer.
Ngaphansi kwalesi simo, ukuthuthukiswa kwemakethe yotshwala ngokungangabazeki kuwumzamo wokuhlukahluka kwezinkampani zikabhiya, futhi futhi kungukufuna ukukhuphuka kwebhizinisi.
Utshwala botshwala bomngcele abuhlukile. Eqinisweni, izinkampani eziningi ziye zangena kwithrekhi yotshwala ngokulandelana.
Umbiko wonyaka we-Pearl River Ubhiya ongu-2021 waveza ukuthi amapulani wePearl River Beer ukusheshisa ukutshala amafomethi wotshwala futhi akhuthaze izindiza ezengeziwe.
UZhang Tieyan, uSihlalo weJinxing Beer, uhlongoze ukuthi kusukela ngo-2021, iqembu le-jinxing livule umgwaqo wokuhlukahluka, elinendlela enkulu yezimboni ethi "Ukuqulwa Kwezinkomo Ezikhulayo + Ukungena Utshwala". Ngo-2021, ngokwenza umhlinzeki wokuthengisa okhethekile we-CENET-Old Wine "Funiu Bai", uVenus Bai "uzothola imisebenzi ye-venus esebenza ngeminyaka emibili kanye nonyaka we-veak-sotion ngesikhathi sesikhathi se-off-sonyaka kanye nezinkundla eziqinile zohlu lwayo ngo-2025.
Ngokufakwa okuqhubekayo kwemikhiqizo yebhiya, ijubane likabhiya "mhlophe" kancane kancane liya phambili. Lesi simo sizovame kakhulu futhi sivame kakhulu izinkampani zikabhiya zingaqala kule ndlela yokuthuthuka ngokuzayo.
Isikhathi Sokuthumela: Nov-07-2022