I-China Resources Beer inamasheya angu-12.3 wezigidigidi ze-Jinsha Liquor Industry, kanti iChongqing Beer ithe ngeke ikuhoxise ukuzibandakanya kwayo notshwala esikhathini esizayo, okuphinde kwavusa isihloko esishisayo sokunwetshwa kukabhiya embonini yotshwala.
Ngakho-ke, ingabe isiqhwaga sikabhiya siyamukele imboni yotshwala ngoba utshwala bunephunga elimnandi, noma uhlobo lobhiya obuwela umngcele ngamabomu?
Njengamanje, ukuthuthukiswa kwemboni kabhiya sekuvuthiwe, futhi ukuncintisana kwemakethe kunamandla kakhulu.Ikakhulukazi ngemva kuka-2013, ukukhiqizwa nokudayiswa kwemboni kabhiya yezwe lami kwanda futhi kwehla, kwangena enkathini yokuncintisana ngamasheya.
Abangaphakathi embonini bathi nakuba izimboni zamanje zikabhiya notshwala sezingene enkathini yokuncintisana ngamasheya, kodwa umkhuba wokuhlukana kwezimboni uya ngokuya ubonakala.Kodwa-ke, uma kuqhathaniswa nemboni kabhiya, i-premium yesigaba sotshwala iphezulu, intengo yeyunithi nayo iphakeme, futhi inzuzo nayo inothe kakhulu.
Iqiniso lokuthi ezinye izinkampani zikabhiya zandisa ibhizinisi lazo lotshwala ukuze zikhulise inzuzo yazo iyonke kungase kube esinye sezizathu ezenza izinhlobo zikabhiya zikhethe ukwamukela utshwala.
Ngesikhathi esifanayo, ngokombono womjikelezo wempilo yomkhiqizo, utshwala abunayo impilo yeshalofu.Ngaphansi kwesibusiso sewayini elidala neminye imibono, utshwala buyisigaba sekhwalithi ephezulu.
Ukwengeza, ubhiya unaka kakhulu ubusha nokusebenza kahle kwenzuzo, kuyilapho imikhiqizo yotshwala ingaphelelwa yisikhathi, uma isikhathi eside, iba nephunga elimnandi, kanye nenzuzo eyinzuzo iphezulu.Ezinkampanini zikabhiya, uphuzo oludakayo oluwela imingcele lungakhulula umthelela omkhulu kunawo wonke wenethiwekhi yokuthengisa futhi luzuze ukuhambisana ezidingweni zezikhathi eziphansi neziphakeme kakhulu.
Njengomholi embonini kabhiya, i-China Resources Beer ikholelwa ukuthi endaweni yamanje yokuncintisana yemboni kabhiya, kunzima ukuthembela kuphela esigabeni sikabhiya ukuze uzuze ukukhula, futhi ukuthola ithrekhi entsha yinto ehamba phambili.
I-China Resources Beer ikholelwa ukuthi ukungena emakethe yotshwala yaseShayina kulungele ukulandelela ukuthuthukiswa kwebhizinisi layo kanye nokuhlukahluka kwephothifoliyo yomkhiqizo wayo kanye nemithombo yemali engenayo.I-China Resources Beer inethemba lokusungula izinhlobo namabhizinisi okungewona obhiya, futhi ikhuthaze i-China Resources Beer ukuthi ibe inkampani esohlwini enezingoma ezimbili zokuthuthukisa ubhiya nongewona ubhiya.
Ngaphansi kwalesi simo, ukuthuthukiswa kwemakethe yotshwala ngokungangabazeki kuwumzamo wokuhlukanisa izinkampani zikabhiya, futhi kuwukufuna ukukhushulwa kwebhizinisi.
Utshwala obuwela umngcele abuhlukile.Eqinisweni, izinkampani eziningi ziye zampintshana ethrekhi yotshwala zilandelana.
Umbiko wonyaka wezi-2021 wePearl River Beer waveza ukuthi iPearl River Beer ihlela ukusheshisa ukutshalwa kwezinhlobo zotshwala futhi ikhuthaze impumelelo ekhulayo.
U-Zhang Tieshan, usihlalo we-Jinxing Beer, uhlongoze ukuthi kusukela ku-2021, i-Jinxing Group ivule umgwaqo wokuhlukahluka, ngephethini enkulu yezimboni "yokuphuza + izinkomo ezikhulisayo + ukwakha izindlu + ukufaka utshwala".Ngo-2021, ngokwenza i-ejenti yokuthengisa ekhethekile yewayini lekhulu leminyaka elithi "Funiu Bai", iVenus Beer izosebenza ngezinhlobo ezimbili kanye nezigaba ezimbili esikhathini esingesona isikhathi sonyaka kanye nezinkathi eziphakeme, ibeka isisekelo esiqinile sokufakwa kuhlu kwayo ngo-2025. .
Ngokungena okuqhubekayo kwemikhiqizo kabhiya, ijubane likabhiya "elimhlophe" liya phambili kancane kancane.Lesi simo sizovame kakhulu, futhi izinkampani eziningi zikabhiya zingase ziqale le ndlela yentuthuko esikhathini esizayo.
Isikhathi sokuthumela: Nov-07-2022