Muva nje, uWBO ufunde kubathengisi be-whisky ukuthi i-whisky yasekhaya eneminyaka engu- "Age W5 iminyaka" ivele emakethe.
Umthengisi wewayini ochwepheshe ngokuthengisa kwe-whisky yoqobo uthe imikhiqizo yangempela ye-whisky izokhombisa ngokuqondile isikhathi sokuguga, njengeminyaka engu-5 "noma" iminyaka eyi-12 "empeleni iminyaka ingukulingisa. "
Lawa "imiphetho" esolwa 'yomqondo othile noma izinhlobo ezithile zemikhiqizo aziwona amacala angawodwa emakethe yeWhisky Chinese. Abathengisi abaningi be-tier whisky batshele uWBO ukuthi babehlangabezane nemikhiqizo ye-Shoddy Whisky emakethe yokujikeleza okungaxhunyiwe ku-inthanethi.
Isimo esithi "Ukungeniswa Kwemakethe Yemakethe Yezinto kusuka ngoJanuwari kuya ku-May 2022" ekhishwe yiChina Chamber of Commerce for FoodStuffs, ivolumu yezengezo kanye nenani le-Whisky likhuphuke ngo-9.6% nonyaka ngokulandelana. . Imininingwane eminingi ikhombisa ukuthi kusukela ngo-2011, i-whisky yasekhaya ibilokhu ikhula ngezinga elinamadijithi amabili, neChina, njengemakethe evelayo ye-whisky, igcine ubungqabavu obuphezulu bokuthuthuka.
Ukuthandwa kwe-whisky kukhange ngokwemvelo abathengi abaningi abanezinsuku zokuqala nabasabalalisi abafuna ukwandisa ukusebenza kwezigaba zabo.
I-Liu Fengei, i-CSO ye-Huaya Wine Industry, itshele i-WBO ukuthi imakethe ye-Whisky yasekhaya ishisa kakhulu futhi ithandwa kakhulu, futhi ifana kakhulu ne "Sauce Wine Fever" edlule ". Imakethe ye-Whisky ayinayo i-ASTIGHT ASTIRET ASTIONTE. U-Liu Fengei uthe imakethe yamanje ye-whisky ifana kakhulu newayini elingenisiwe eminyakeni yokuqala, kodwa enkombeni yobungcweti, abathengi abaningi abanawo amandla okuthola.
Umthengisi wewayini uthe bambalwa abathengi abajwayelekile abaqonda ngempela i-whisky. Bonke babheka ukuthi ukupakishwa kuyinhle kanti intengo ishibhile yini. Kwabathengi abajwayelekile, ukuqonda ulwazi oluyisisekelo lobuchwepheshe be-whisky, kusuka kuzindleko kuya kokupakisha, amagama azolebula ayadingeka. Kunzima ukwahlulela ikhwalithi yolwazi.
Ngakho-ke, laba abathengi abasha abangenalo ulwazi nge-whiskey baba "ama-leeks egolide" emehlweni amabhizinisi amaningi.
Intengo yomkhiqizo omkhulu ithambile, futhi kusolwa ukuthi "ukusula umkhawulo" wewayini ngaphandle kokwenza inzuzo enkulu?
Ngokusho kwabathengisi bewayini, kunenombolo enkulu yama-whiskeys emakethe "yokuhlikihla umkhawulo" ku-inthanethi, futhi ungaxhunyiwe ku-inthanethi emadolobheni amakhulu namancane.
UChen Xun, umsunguli we-Dlumeitang Bistro kanye nomfundi we-whimey, kusho lokho njengamanje, imakethe ye-whisky yasekhaya isabuswa yiMacallan, Glenlivet, Glenfiddich neminye imikhiqizo edumile. Kepha le mikhiqizo ye-whisky inenzuzo enkulu kubasabalalisi.
"Isibonelo, uGlenfiddich uneminyaka eyi-12. Ngokuvamile, intengo ingaphezulu kwama-200. Ungayithola ngaphezulu kwama-200, kepha intengo enikezwe isitolo esisemthethweni se-Flagship ku-Intanethi futhi iwuthengise ku-inthanethi, futhi amanani aqhathaniswa nawo aqhathaniswa. Ephansi. Ngakho-ke, kunzima kubantu abaningi ukwenza inzuzo ekuthengisweni kwe-whisky. " UChen Xun uthe, "kulezi zinsuku, ukuthengiswa kwe-whiskey ikakhulukazi kuncike kumkhiqizo. Uma wenza i-whiskyy ngokwakho, ukuthengiswa kwemakethe kungenzeka kungabi kuhle kakhulu, ngaphandle kokuthi uyithengise ngentengo ephansi. , okunenzuzo kwezentengiso, kepha akunanani lomkhiqizo. "
In general, the high popularity of the whisky track in China has caused the market to pay attention to this new growth space for alcohol, but at the same time, most of the whisky market share is occupied by giants, the product price system is transparent, and the profit operation space is small. Isisekelo sokusetshenziswa kwe-whisky, umkhiqizo ongenisiwe emakethe yaseChina, ubuthakathaka, futhi ukubhekwa kukahulumeni kwemakethe yesigaba se-whisky akwanele. Lezi zinto ezine ziye zaba nomthelela ohlangene ezingxabanweni emakethe ye-whisky namuhla.
Futhi lokhu kwenzeka futhi kube yisikhali esibalulekile sokubanjwa okuningi ukuze usebenzise ngokunenzuzo ukwahlukaniswa kokuthuthuka kwangaphambili kwe-whisky. Kepha emakethe ye-whisky, esisesigabeni sokuqala sokuqala, lokhu kungazethembi ukuthi kuncishiswe ukwethenjwa kwabathengi emakethe ye-whisky futhi kubukele phansi ukuzethemba imboni.
Imikhuba yemakethe ye-Whisky idinga ukwenziwa kabusha
Ngakolunye uhlangothi, kukhona ukushisa kwethrekhi ye-whisky, kanti enye iyisimo semakethe ye-Shisky. Ngenkathi imakethe ye-whisky inokulindela okuphezulu, nayo ibhekene nezinkinga zomthetho.
Ukulawulwa kwe-Whisky kunzima manje, futhi akukho nhlangano yemboni enomthelela wangempela ezweni lonke. Uma izinhlangano zezinhlangano zezimboni zingakha amazinga we-whisky futhi zibakhulumele ngezinhlangano zezimboni, kungahle kube yindlela yokulawula imakethe. Omunye umthengisi we-whisky ukholelwa ukuthi izimboni zomkhakha azisebenzi, ezidinga inhlangano kanye nemboni yonke, ngokubambisana nezinhlaka zokuqinisa umthetho.
Njengamanje, ngokuya ngamazinga kazwelonke, amazinga kazwelonke wamanje weWhisky ezweni lami athi "GB / T 11857-208, njengoba i-Whisky Depys" etholakala ngezindlela zempisi kanye namazinga emakethe adinga ukwenziwa ngcono.
Phambilini, i-China Dluwu Associal Association yamemezela ukusungulwa kweKomiti Yezobuchwepheshe ye-Whisky, futhi yamemezela inhloso kanye nokuqondisa komsebenzi kweKomidi. Izobuyekeza uhlelo olujwayelekile, indawo yokubeka isigaba, ukuqeqeshwa kwethalente, ukucwaninga kwesayensi, ukubonisana nezinye izici eziningi ukukhuthaza ukuma kwemakethe yasekhaya. Lokhu kuhamba kungakhuthaza umthetho owengeziwe wemakethe yasekhaya yasekhaya.
Ngaphezu kwalokho, ngokuya ngokuvikelwa kwentengiso, i-scotch whisky kanye ne-whisky yase-Ireland sobabili bathole izinkomba zokuvikela indawo ezweni lami. Engqungqutheleni yevidiyo phakathi kwenhlangano yeziphuzo zeChina Discowic Discoudlic kanye neScotch Whisky in February kulo nyaka, uMark Kent, umphathi weScotch whisky, futhi sizimisele ukukhuthaza ukukhiqizwa kanye nokuthuthukiswa kwe-whisky yasekhaya eChina. "
Kodwa-ke, uLiu Fengei akabambeli ithemba eliningi ngamandla wenhlangano ekuvikelweni kwemikhiqizo ye-whisky. Uthe abakhiqizi empeleni bazogwema izingozi zomthetho. Kudinga umzamo omkhulu kubathengi abajwayelekile ukuvikela amalungelo abo, futhi kudinga ukwenziwa okwengeziwe ezingeni likahulumeni. Ukuqala, ukuqinisa ukuqondisa kungasebenza.
Isikhathi Sokuposa: Sep-09-2022