Muva nje, i-WBO ifunde kubathengisi be-whisky ukuthi i-whisky yasekhaya "eneminyaka engu-K5 yeminyaka" ibonakala emakethe.
Umthengisi wewayini onguchwepheshe ekuthengisweni kwe-whisky yoqobo uthe imikhiqizo ye-whisky yangempela izokhombisa ngokuqondile isikhathi sokuguga, njengokuthi “iminyaka eyi-5” noma “iminyaka eyi-12”, njll. “Isibonelo, iminyaka engu-K5 empeleni iyikulingisa. .“
Lawa “maphethelo” asolwayo omqondo othile noma izinhlobo ezithile zemikhiqizo akuzona izimo ezingazodwa emakethe ye-whisky yase-China.Iningi labathengisi be-whisky besigaba sokuqala batshele i-WBO ukuthi bahlangabezane nemikhiqizo ye-whisky eyimfucumfucu emakethe esakazwayo ungaxhunyiwe ku-inthanethi.
“Isimo Semakethe Yotshwala Engenisiwe kusukela ngoJanuwari kuya kuMeyi 2022” ekhishwe yiChina Chamber of Commerce for Foodstuffs, Imikhiqizo Yomdabu kanye Nemikhiqizo Yezilwane Engenisa kanye Nangaphandle sibonisa ukuthi i-whisky iyanda ngokuphikisana nale threndi, futhi ivolumu yokungenisa kanye nenani le-whisky selishintshile. inyuke ngo-9.6% kanye no-19.6% unyaka nonyaka ngokulandelana..Idatha eyengeziwe ibonisa ukuthi kusukela ngo-2011, i-whisky yasekhaya ibilokhu ikhula ngenani lamadijithi amabili, futhi i-China, njengemakethe ekhulayo ye-whisky, igcine izinga eliphezulu lokuthuthuka kwamandla.
Ukuduma kwe-whisky ngokwemvelo kuhehe abathengi abaningi abanamandla abamukela kuqala nabasabalalisi abafuna ukwandisa ukusebenza kwesigaba sabo.
U-Liu Fengwei, i-CSO ye-Huaya Wine Industry, utshele i-WBO ukuthi imakethe ye-whisky yasekhaya ishisa kakhulu futhi ithandwa kakhulu, futhi ifana kakhulu "nomkhuhlane wewayini le-sauce".Imakethe ye-whisky ayinayo indinganiso eqinile njengaphesheya.U-Liu Fengwei uthe imakethe yamanje ye-whisky ifana kakhulu newayini elivela kwamanye amazwe eminyakeni yokuqala, kodwa emkhakheni wezobuchwepheshe, abathengi abaningi abanalo ikhono lokuhlonza.
Umthengisi wewayini uthe bambalwa abathengi abajwayelekile abayiqonda ngempela i-whisky.Bonke babheka ukuthi iphakethe lihle futhi intengo ishibhile.Kubathengi abajwayelekile, ukuze baqonde ulwazi oluyisisekelo lwe-whisky, kusukela ezindlekweni kuye emaphaketheni, amagama akulebula ayadingeka.Kunzima ukwahlulela izinga lolwazi.
Ngakho-ke, laba bathengi abasha abangenalo ulwazi lwe-whisky sebephenduke “ama-leeks egolide” emehlweni amabhizinisi amaningi.
Intengo yomkhiqizo omkhulu isobala, futhi kusolwa ukuthi "isula umphetho" wewayini kodwa yenza inzuzo enkulu?
Ngokusho kwabathengisi bewayini, kunenani elikhulu lama-whiskeys emakethe "elihlikihla onqenqemeni" ku-inthanethi, futhi lingaxhunyiwe ku-inthanethi emadolobheni amakhulu namancane.
UChen Xun, ongumsunguli weDumeitang Bistro ophinde abe nguthisha we-whisky, uthe okwamanje imakethe ye-whisky yasekhaya isaphethwe yiMacallan, Glenlivet, Glenfiddich neminye imikhiqizo edumile.Kodwa lezi zinhlobo ze-whisky zinenzuzo kakhulu kubasabalalisi.
“Isibonelo, uGlenfiddich uneminyaka eyi-12.Ngokuvamile, intengo ingaphezu kuka-200. Ungayithola ngaphezu kuka-200, kodwa intengo enikezwe isitolo esisemthethweni se-flagship ku-intanethi nayo ingaphezu kuka-200. Abantu abaningi bayithengisa ku-intanethi, futhi amanani futhi kuqhathaniswa.Phansi.Ngakho-ke, kunzima kubantu abaningi ukwenza inzuzo ngokuthengisa i-whisky.”U-Chen Xun uthe, “Kulezi zinsuku, ukuthengiswa kwe-whisky kuncike kakhulu kuhlobo.Uma uzenzela i-whisky, ukuthengiswa kwemakethe kungase kungabi kuhle kangako, ngaphandle uma uyithengisa ngentengo ephansi kakhulu., enenzuzo yezentengiselwano, kodwa engenalo inani lomkhiqizo.”
Ngokuvamile, ukuthandwa okuphezulu kwethrekhi ye-whisky e-China kubangele ukuthi imakethe inake lesi sikhala esisha sokukhula sotshwala, kodwa ngasikhathi sinye, ingxenye enkulu yemakethe ye-whisky ithathwa ama-giants, uhlelo lwentengo yomkhiqizo lusobala. , futhi indawo yokusebenza yenzuzo incane.Isisekelo sokusetshenziswa kwe-whisky, umkhiqizo ongenisiwe emakethe yaseShayina, asinamandla, futhi ukugada kukahulumeni imakethe yesigaba se-whisky akwanele.Lezi zici ezine ngokuhlanganyela zibe nomthelela esiphithiphithini emakethe ye-whisky namuhla.
Futhi lokhu kuphinde kube yisikhali esibalulekile sabaningi abaqagelayo ukuze basebenzise izinzuzo zangaphambi kwesikhathi ze-whisky.Kodwa emakethe ye-whisky, esesigabeni sokuqala esibalulekile, lokhu ngokungangabazeki kuzonciphisa ukuthembela kwabathengi emakethe ye-whisky futhi kunciphise ukuzethemba kwemboni.
Izinkambiso zemakethe ye-whisky zidinga ukuqhutshekiselwa phambili ukusetshenziswa
Ngakolunye uhlangothi, kukhona ukushisa kwethrekhi ye-whisky, kanti enye isimo semakethe esinesiphithiphithi se-whisky.Nakuba imakethe ye-whisky ilindelwe kakhulu, iphinde ibhekane nezinkinga zokulawulwa kwemboni.
Ukulawulwa kwe-whisky kunzima manje, futhi ayikho inhlangano yemboni enethonya langempela ezweni lonke.Uma izinhlangano zezimboni zingakha izindinganiso ze-whisky futhi ziwaqondise ngokusebenzisa izinhlangano zezimboni, kungase kube kuhle kakhulu ekulawuleni izimakethe.Omunye umthengisi we-whisky ukholelwa ukuthi izinkambiso zemboni azinamsebenzi, okudinga inhlangano kanye nemboni yonkana, ngokuhlanganyela nezinhlaka zomthetho.
Njengamanje, ngokwezindinganiso kazwelonke, izindinganiso kazwelonke zamanje ze-whisky ezweni lami ziyi-"GB/T 11857-2008 whisky" eyakhishwa ngo-2008, futhi izindinganiso zendawo ziyi-"DB44/T 1387-2014 imininingwane yobuchwepheshe yokuhlonza i-whisky" ekhishwe yiSifundazwe sase-Guangdong ngo-2014. Kodwa ngokuhamba kwesikhathi, njengoba imakethe ye-whisky yasekhaya idlondlobala, izinkambiso ezifanele zezimboni kanye namazinga emakethe kudingeka kuthuthukiswe ngokwengeziwe.
Ngaphambilini, i-China Alcoholic Drinks Association yamemezela ukusungulwa kwekomiti le-whisky lochwepheshe, futhi yamemezela inhloso kanye nesiqondiso somsebenzi wekomiti.Izobuyekeza uhlelo olujwayelekile, ukubekwa kwezigaba, ukuqeqeshwa kwethalente, ucwaningo lwesayensi, ukubonisana nezinye izici eziningi ukuze kuthuthukiswe ukumiswa kwemakethe ye-whisky yasekhaya.Lesi sinyathelo singase sikhuthaze ukulawulwa okwengeziwe kwemakethe yasekhaya ye-whisky.
Ngaphezu kwalokho, mayelana nokuvikelwa kophawu lokuhweba, i-Scotch Whisky kanye ne-Irish Whisky bobabili bathole izinkomba zokuvikela indawo ezweni lami.Engqungqutheleni ye-video phakathi kwe-China Alcoholic Drinks Association kanye ne-Scotch Whisky Association ngoFebhuwari nonyaka, uMark Kent, oyi-CEO ye-Scotch Whisky Association, uthe, "Inhlangano ye-Scotch Whisky Association ibheka ukubaluleka okukhulu ekuvikelweni komkhiqizo neminye imisebenzi ehlobene nayo, futhi inethemba. ukuletha i-Scotch Whisky yekhwalithi ephezulu Imboni ilethwa emakethe yaseShayina, futhi sizimisele kakhulu ukukhuthaza ukukhiqizwa nokuthuthukiswa kwe-whisky yasekhaya e-China. "
Nokho, uLiu Fengwei akanalo ithemba eliningi ngamandla enhlangano ekuvikelweni kwemikhiqizo ye-whisky.Uthe empeleni abakhiqizi bazogwema izingozi ezingokomthetho.Kudingeka umzamo omkhulu kubathengi abavamile ukuvikela amalungelo abo, futhi kuningi okudingeka kwenziwe ezingeni likahulumeni.Ukuqala, ukuqinisa ukugada kungaba ngempumelelo.
Isikhathi sokuthumela: Sep-09-2022