Kukota yesithathu, imakethe yebhiya yasekhaya ikhombise inkambiso yokubuyisa okusheshisiwe.
Ekuseni ngo-Okthoba 27, uBudweiser Asia Pacific umemezele imiphumela yayo yekota yesithathu. Yize umthelela wobhubhane ungakapheli, ukuthengisa kanye nemali engenayo emakethe yaseChina kwenziwe ngcono kwikota yesithathu, kanti ama-tsingtao ebhiya, amakhampasi asekhaya abekade amemezele imiphumela yokuthengisa ekota yesithathu yakhulunywa ngokwengeziwe
Ukuthengiswa kwezinkampani zikabhiya kuthatha ikota yesithathu
Ngokusho kombiko wezezimali, uBudweiser Asia Pacific uzuze imali engenayo ye-US $ 5.31 billion kusukela ngo-Septhemba 2022, inzuzo yonyaka ka-830, nokukhula kwe-8,7%, kanye nokwanda kwekota eyodwa ku-6.3% ekota yesithathu. okuhlobene nesisekelo esiphansi ngasikhathi sinye. Ukusebenza kwemakethe yaseChinese kugcwele ngemuva kwezimakethe zaseKorea naseNdiya. Ezinyangeni zokuqala eziyisishiyagalolunye, ivolumu yokuthengisa kanye nemali engenayo yemakethe yaseChina yawa ngo-2.2% no-1.5%, ngokulandelana, kanye nemali engenayo nge-hectoliter inyuke ngo-0.7%. UBudiiser wachaza ukuthi isizathu esiyinhloko ukuthi lo mjikelezo wobhubhane usuthinte izindawo ezisenyakatho-mpumalanga njengeNortheast China, eNyakatho neChina nasenyakatho-CHINE, futhi kwathinta ukuthengiswa kwama-nightclub asendaweni nasezitolo zokudlela.
Engxenyeni yokuqala yonyaka, ivolumu yokuthengisa kanye nemali engenayo yeBudia Pacific China Market yawela ngo-5.5% no-3.2% ngokulandelana. Ikakhulu, ivolumu yokuthengisa yekota eyodwa kanye nemali engenayo yemakethe yaseChina kwikota yesibili yawa ngo-6.5% no-4.9% ngokulandelana. Kodwa-ke, njengoba umthelela wobhubhane unciphise, imakethe yaseChina iyalulama kwikota yesithathu, ngokuthengiswa kwekota eyodwa eyanda ngo-3.7% unyaka nonyaka, kanti imali ikhuphuka ngo-1.6%.
Ngaleso sikhathi esifanayo, ukulungiswa kokuthengisa kwezinkampani zobhiya ezifuywayo kwakusobala kakhulu.
Ngobusuku obungu-Okthoba 26, iTsingtao Brewery yamemezela nombiko wayo wesithathu wekota. Kusukela ngoJanuwari kuya ku-Septhemba, iTsingtao Brewery ifinyelelwe imali engenayo engama-29.11 billion yuan, ukukhuphuka ngonyaka ka-8.7% uYuan yuan, kwanda unyaka ka-18,2% ngonyaka. Kwikota yesithathu, imali engenayo ye-Tsingtao Brewery yayingu-yuan ongu-9.84 billion. , ukwanda ngo-16% unyaka nonyaka, kanye nenzuzo ye-Net ye-1.41 billion yuan, kwanda ngo-18.4% unyaka nonyaka. Umthamo wokuthengisa we-Tsingtao Brewery ezingxenyeni ezintathu zokuqala ezandiswe ngo-2.8% unyaka nonyaka. IVolumu Yezentengiso yeBrand Tsingtao ubhiya afinyelelwe amakhiloli ayizigidi ezingama-3.953, ukukhuphuka konyaka ka-4,5%; Umthamo wokuthengisa wamaphakathi kuya phezulu futhi ngaphezulu kwemikhiqizo kwakungamakhilolimitha angama-2.498, ukukhuphuka ngonyaka ka-8.2% ngonyaka, futhi u-6.6% uma uqhathaniswa nengxenye yokuqala yonyaka. Kunokukhula okuqhubekayo.
I-Tsingtao Brewery yaphendula ukuthi ezingxenyeni ezintathu zokuqala, yanqoba umthelela wobhubhane olwenziwe ngohlamvu olusekhaya, ama-nightclub kanye nezinye izimakethe, kanye ne-Bistro "Tsingtao 1903 Tsingtao 1903 Tsingtao 1903 Tsingtao 1903 Tsingtao 1903 Tsingtao 1903 TSINTTAO I-Tsingtao Brewery inamathanga angaphezu kwama-200, futhi ihlola izimakethe zasekhaya nezangaphandle ngokusheshisa ukuthwebula kwayo kwezimo zokusebenzisa. Ngasikhathi sinye, kuthuthukisa ukukhula kokusebenza ngokuthuthuka kwesakhiwo somkhiqizo kanye nokuncishiswa kwezindleko kanye nokuthuthukiswa kwezithuthukisi.
Kusukela ngoJanuwari kuya ku-Septhemba, ubhiya uBhujiang uzuze imali engenayo engu-4,11 billion yuan, ukwenyuka konyaka oneminyaka engu-1070%, kanye nenzuzo ye-yuan engu-570 yezigidi ezingama-570, unyaka nonyaka wokuncipha kuka-4.1%. Ekota yesithathu, imali ebiwe kabhiya kaZhujiang inyuke ngo-11.9%, kepha inzuzo ye-net yawa ngo-9.6%, kepha ukuthengiswa kwemikhiqizo ephezulu ezinyangeni eziyisishiyagalolunye kukhuphuke ngonyaka we-16.4% ngonyaka. Isimemezelo se-Huiquan Beer's Revenument Seldement sikhombise ukuthi ezinyangeni eziyisishiyagalolunye zokuqala, sathola imali esebenza imali engama-550 million yuan, ukunyuka konyaka onyakeni ka-5.2%; Inzuzo ye-Net yayingu-49.027 million yuan, ukwanda konyaka ngo-20.8%. Phakathi kwazo, imali engenayo kanye nenzuzo yekata yesithathu kukhuphuke ngo-14.4% no-13.7% unyaka nonyaka.
Engxenyeni yokuqala yalo nyaka, ngenxa yomthelela wobhubhane, ukusebenza kwezinkampani ezinkulu zobhiya ezinjenge-China Resources Beer, ubhiya we-Tsingtao, kanye neBudia Pacific bathintwe ngamazinga ahlukahlukene. Wathi imakethe ibonisa ukuthambekela okubunjiwe kwe-V futhi akulindelekile ukuthi ibe nomthelela oyisisekelo emakethe yebhiya. Ngokusho kwezibalo ezivela kwiNational Bureau of Statistics, ukukhiqizwa kukabhiya waseChina ngoJulayi nango-Agasti 2022 kuzokwanda ngo-10.8% no-12% unyaka nonyaka, futhi ukululama kusobala.
Uyini umthelela wezinto zangaphandle emakethe?
I-Tsingtao Brewery yaphendula ukuthi ezingxenyeni ezintathu zokuqala, yanqoba umthelela wobhubhane olwenziwe ngohlamvu olusekhaya, ama-nightclub kanye nezinye izimakethe, kanye ne-Bistro "Tsingtao 1903 Tsingtao 1903 Tsingtao 1903 Tsingtao 1903 Tsingtao 1903 Tsingtao 1903 TSINTTAO I-Tsingtao Brewery inamathanga angaphezu kwama-200, futhi ihlola izimakethe zasekhaya nezangaphandle ngokusheshisa ukuthwebula kwayo kwezimo zokusebenzisa. Ngasikhathi sinye, kuthuthukisa ukukhula kokusebenza ngokuthuthuka kwesakhiwo somkhiqizo kanye nokuncishiswa kwezindleko kanye nokuthuthukiswa kwezithuthukisi.
Kusukela ngoJanuwari kuya ku-Septhemba, ubhiya uBhujiang uzuze imali engenayo engu-4,11 billion yuan, ukwenyuka konyaka oneminyaka engu-1070%, kanye nenzuzo ye-yuan engu-570 yezigidi ezingama-570, unyaka nonyaka wokuncipha kuka-4.1%. Ekota yesithathu, imali ebiwe kabhiya kaZhujiang inyuke ngo-11.9%, kepha inzuzo ye-net yawa ngo-9.6%, kepha ukuthengiswa kwemikhiqizo ephezulu ezinyangeni eziyisishiyagalolunye kukhuphuke ngonyaka we-16.4% ngonyaka. Isimemezelo se-Huiquan Beer's Revenument Seldement sikhombise ukuthi ezinyangeni eziyisishiyagalolunye zokuqala, sathola imali esebenza imali engama-550 million yuan, ukunyuka konyaka onyakeni ka-5.2%; Inzuzo ye-Net yayingu-49.027 million yuan, ukwanda konyaka ngo-20.8%. Phakathi kwazo, imali engenayo kanye nenzuzo yekata yesithathu kukhuphuke ngo-14.4% no-13.7% unyaka nonyaka.
Engxenyeni yokuqala yalo nyaka, ngenxa yomthelela wobhubhane, ukusebenza kwezinkampani ezinkulu zobhiya ezinjenge-China Resources Beer, ubhiya we-Tsingtao, kanye neBudia Pacific bathintwe ngamazinga ahlukahlukene. Wathi imakethe ibonisa ukuthambekela okubunjiwe kwe-V futhi akulindelekile ukuthi ibe nomthelela oyisisekelo emakethe yebhiya. Ngokusho kwezibalo ezivela kwiNational Bureau of Statistics, ukukhiqizwa kukabhiya waseChina ngoJulayi nango-Agasti 2022 kuzokwanda ngo-10.8% no-12% unyaka nonyaka, futhi ukululama kusobala.
Uyini umthelela wezinto zangaphandle emakethe?
Isikhathi sePosi: Nov-01-2022