Kwikota yesithathu, imakethe kabhiya wasekhaya ikhombise ukusheshisa ukululama.
Ekuseni ngo-Okthoba 27, iBudweiser Asia Pacific yamemezela imiphumela yayo yekota yesithathu. Nakuba umthelela walolu bhubhane ungakapheli, kokubili ukuthengiswa kanye nemali engenayo emakethe yaseShayina kuye kwaba ngcono engxenyeni yesithathu, kuyilapho i-Tsingtao Brewery, i-Pearl River Beer nezinye izinkampani zikabhiya wasekhaya eziye zamemezela ngaphambilini imiphumela zine-The recovery in sales in the ikota yesithathu yagqama nakakhulu
Ukuthengiswa kwezinkampani zikabhiya kuqala ngekota yesithathu
Ngokombiko wezezimali, iBudweiser Asia Pacific izuze imali eyizigidi eziyizinkulungwane ezingu-5.31 zamaRandi kusukela ngoJanuwari kuya kuSepthemba 2022, okuwukukhuphuka konyaka ngo-4.3%, inzuzo ephelele yezigidi ezingu-US$930, okuwukunyuka ngo-8.7% unyaka nonyaka. kanye nokukhula kokuthengiswa kwekota eyodwa ngo-6.3% engxenyeni yesithathu. okuhlobene nesisekelo esiphansi ngesikhathi esifanayo. Ukusebenza kwemakethe yaseShayina kusalele ngemuva kwezimakethe zaseKorea naseNdiya. Ezinyangeni eziyisishiyagalolunye zokuqala, umthamo wokuthengisa kanye nemali engenayo yemakethe yaseShayina yehle ngo-2.2% no-1.5%, ngokulandelana, futhi imali engenayo nge-hectoliter yenyuka ngo-0.7%. UBudweiser uchaze ukuthi isizathu esiyinhloko ukuthi lo bhubhane uthinte izindawo zamabhizinisi ezinkulu njengeNyakatho-mpumalanga yeChina, iNyakatho neChina kanye neNyakatho-ntshonalanga yeChina, futhi uthinte ukuthengiswa kwama-nightclub endawo nezindawo zokudlela.
Engxenyeni yokuqala yonyaka, ivolumu yokuthengisa kanye nemali engenayo yemakethe ye-Budweiser Asia Pacific China yehle ngo-5.5% no-3.2% ngokulandelana. Ikakhulukazi, umthamo wokuthengisa wekota eyodwa kanye nemali engenayo yemakethe yaseShayina engxenyeni yesibili yehle ngo-6.5% no-4.9% ngokulandelana. Kodwa-ke, njengoba umthelela walolu bhubhane uncipha, imakethe yaseShayina iyasimama ngekota yesithathu, ukuthengiswa kwekota eyodwa kukhuphuke ngo-3.7% unyaka nonyaka, kanti imali engenayo inyuke ngo-1.6%.
Ngaso leso sikhathi, ukutholwa kokuthengiswa kwezinkampani zikabhiya wasekhaya kwabonakala nakakhulu.
Ngobusuku buka-Okthoba 26, iTsingtao Brewery iphinde yamemezela umbiko wayo wesithathu wekota. Kusukela ngoJanuwari kuya kuSepthemba, i-Tsingtao Brewery izuze imali engama-yuan ayizigidi eziyizinkulungwane ezingama-29.11, okuwukukhula ngo-8.7% unyaka nonyaka, kanye nesamba senzuzo yama-yuan ayizigidi eziyizinkulungwane ezingu-4.27, okuwukunyuka ngo-18.2% unyaka nonyaka. Ngekota yesithathu, imali engenayo yeTsingtao Brewery ibingamayuan ayizigidi eziyizinkulungwane ezingama-9.84. , ukukhuphuka ngo-16% unyaka nonyaka, kanye nensalela yenzuzo yama-yuan ayizigidi eziyizinkulungwane ezingu-1.41, okuwukunyuka ngo-18,4% unyaka nonyaka. Umthamo wokuthengisa weTsingtao Brewery ezigabeni ezintathu zokuqala ukhuphuke ngo-2.8% unyaka nonyaka. Ivolumu yokuthengisa yomkhiqizo oyinhloko i-Tsingtao Beer ifinyelele kumakhilolitha ayizigidi ezingu-3.953, ukwanda konyaka ngo-4.5%; umthamo wokuthengisa wemikhiqizo ephakathi kuya kwephezulu nangaphezulu ubungamakhilolitha ayizigidi ezi-2.498, ukwanda ngo-8.2% unyaka nonyaka, kanye no-6.6% uma kuqhathaniswa nengxenye yokuqala yonyaka. Kukhona okunye ukukhula.
I-Tsingtao Brewery iphendule ngokuthi ezigabeni ezintathu zokuqala, inqobe umthelela wobhubhane kwezinye izindawo zokudla zasekhaya, ama-nightclub nezinye izimakethe, futhi yamukela amamodeli amasha okumaketha, afana nokuhlelwa kwe-“Tsingtao Beer Festival” kanye ne-bistro “TSINGTAO 1903. Ibha ye-Tsingtao Beer”. I-Tsingtao Brewery inamathaveni angaphezu kuka-200, futhi ihlola izimakethe zasekhaya nezangaphandle ngokusheshisa ukuthwebula kwayo izimo ezisetshenziswayo. Ngesikhathi esifanayo, ikhuthaza ukukhula kokusebenza ngokuthuthukiswa kwesakhiwo somkhiqizo kanye nokunciphisa izindleko kanye nezithuthukisi zokusebenza kahle.
Kusukela ngoJanuwari kuya kuSepthemba, iZhujiang Beer izuze imali engama-yuan ayizigidi eziyizinkulungwane ezingu-4.11, ukukhuphuka konyaka ngonyaka ngo-10.6%, kanye nenzuzo yonke yama-yuan ayizigidi ezingu-570, ukwehla konyaka ngonyaka ngo-4.1%. Ngekota yesithathu, imali engenayo ye-Zhujiang Beer inyuke ngo-11.9%, kodwa inzuzo yonke yehle ngo-9.6% , kodwa ukuthengiswa kwemikhiqizo esezingeni eliphezulu ezinyangeni eziyisishiyagalolunye zokuqala kukhuphuke ngo-16.4% unyaka nonyaka. Isimemezelo semiphumela yekota yesithathu ye-Huiquan Beer sibonise ukuthi ezinyangeni eziyisishiyagalolunye zokuqala, izuze imali engenayo yokusebenza yama-yuan ayizigidi ezingu-550, okuwukukhula konyaka ngo-5.2%; inzuzo yonke ibingama-yuan ayizigidi ezingama-49.027, okuwukunyuka konyaka ngo-20.8%. Phakathi kwazo, inzuzo kanye nensalela yenzuzo engxenyeni yesithathu inyuke ngo-14.4% kanye no-13.7% unyaka nonyaka.
Engxenyeni yokuqala yalo nyaka, ngenxa yomthelela walolu bhubhane, ukusebenza kwezinkampani ezinkulu zikabhiya ezifana ne-China Resources Beer, i-Tsingtao Beer, ne-Budweiser Asia Pacific kuthinteke ngamazinga ahlukahlukene. Uthe imakethe ikhombisa ukuthambekela okumise okwe-V futhi akulindelekile ukuthi ibe nomthelela omkhulu emakethe kabhiya. Ngokwezibalo zeNational Bureau of Statistics, ukukhiqizwa kukabhiya waseChina ngoJulayi nango-August 2022 kuzokwenyuka ngo-10.8% no-12% unyaka nonyaka, futhi ukululama kuyabonakala.
Uyini umthelela wezinto zangaphandle emakethe?
I-Tsingtao Brewery iphendule ngokuthi ezigabeni ezintathu zokuqala, inqobe umthelela wobhubhane kwezinye izindawo zokudla zasekhaya, ama-nightclub nezinye izimakethe, futhi yamukela amamodeli amasha okumaketha, afana nokuhlelwa kwe-“Tsingtao Beer Festival” kanye ne-bistro “TSINGTAO 1903. Ibha ye-Tsingtao Beer”. I-Tsingtao Brewery inamathaveni angaphezu kuka-200, futhi ihlola izimakethe zasekhaya nezangaphandle ngokusheshisa ukuthwebula kwayo izimo ezisetshenziswayo. Ngesikhathi esifanayo, ikhuthaza ukukhula kokusebenza ngokuthuthukiswa kwesakhiwo somkhiqizo kanye nokunciphisa izindleko kanye nezithuthukisi zokusebenza kahle.
Kusukela ngoJanuwari kuya kuSepthemba, iZhujiang Beer izuze imali engama-yuan ayizigidi eziyizinkulungwane ezingu-4.11, ukukhuphuka konyaka ngonyaka ngo-10.6%, kanye nenzuzo yonke yama-yuan ayizigidi ezingu-570, ukwehla konyaka ngonyaka ngo-4.1%. Ngekota yesithathu, imali engenayo ye-Zhujiang Beer inyuke ngo-11.9%, kodwa inzuzo yonke yehle ngo-9.6% , kodwa ukuthengiswa kwemikhiqizo esezingeni eliphezulu ezinyangeni eziyisishiyagalolunye zokuqala kukhuphuke ngo-16.4% unyaka nonyaka. Isimemezelo semiphumela yekota yesithathu ye-Huiquan Beer sibonise ukuthi ezinyangeni eziyisishiyagalolunye zokuqala, izuze imali engenayo yokusebenza yama-yuan ayizigidi ezingu-550, okuwukukhula konyaka ngo-5.2%; inzuzo yonke ibingama-yuan ayizigidi ezingama-49.027, okuwukunyuka konyaka ngo-20.8%. Phakathi kwazo, inzuzo kanye nensalela yenzuzo engxenyeni yesithathu inyuke ngo-14.4% kanye no-13.7% unyaka nonyaka.
Engxenyeni yokuqala yalo nyaka, ngenxa yomthelela walolu bhubhane, ukusebenza kwezinkampani ezinkulu zikabhiya ezifana ne-China Resources Beer, i-Tsingtao Beer, ne-Budweiser Asia Pacific kuthinteke ngamazinga ahlukahlukene. Uthe imakethe ikhombisa ukuthambekela okumise okwe-V futhi akulindelekile ukuthi ibe nomthelela omkhulu emakethe kabhiya. Ngokwezibalo zeNational Bureau of Statistics, ukukhiqizwa kukabhiya waseChina ngoJulayi nango-August 2022 kuzokwenyuka ngo-10.8% no-12% unyaka nonyaka, futhi ukululama kuyabonakala.
Uyini umthelela wezinto zangaphandle emakethe?
Isikhathi sokuthumela: Nov-01-2022