Kusukela ekuqaleni kwalo nyaka, intengo yengilazi icishe ibe "yathuthela yonke indlela", futhi izimboni eziningi ezinesidingo esiphakeme sengilazi zibize "okungabekezeleleki". Kungekudala, ezinye izinkampani zezezakhiwo zithi ngenxa yokwanda ngokweqile kwezintengo zengilazi, kwadingeka ukuthi iphinde ilungise ijubane lephrojekthi. Iphrojekthi okufanele iphothulwe kulo nyaka kungenzeka ingalethwa kuze kube unyaka olandelayo.
Ngakho-ke, embonini yewayini, futhi enesidingo esikhulu sengilazi, ingabe i- "All The Way" intengo yandisa izindleko zokusebenza, noma ngisho nomthelela wangempela ekuthengiselweni kwemakethe?
Ngokusho kwemithombo yezimboni, ukukhuphuka kwentengo kwamabhodlela ezingilazi akuqalanga kulo nyaka. Ngokuqala njengo-2017 no-2018, imboni yewayini yaphoqeleka ukuba ibhekane nokwanda kwamanani entengo yamabhodlela engilazi.
Ikakhulu, njengomkhuhlane "wososo kanye newayini umkhuhlane" i-craze ezweni lonke, inani elikhulu le-capital lingene esoso saba ngu-sauce kanye newayini lewayini, elikhuphule kakhulu isidingo samabhodlela engilazi ngesikhathi esifushane. Engxenyeni yokuqala yalo nyaka, ukukhuphuka kwentengo okubangelwa ukwanda kwesidingo kwasobala. Kusukela engxenyeni yesibili yalo nyaka, lesi simo sinciphile njengoba ukuphathwa kombuso wokuqondisa kwemakethe kuthathe isinyathelo kanye ne-sauce nemakethe yewayini kubuyele ezingeni elinengqondo.
Kodwa-ke, okunye kwengcindezi engeniswe ukwenyuka kwamanani entengo yamabhodlela ezingilazi kusadluliselwa ezinkampanini zewayini nakubathengisi bewayini.
Umuntu ophethe inkampani ye-Liquor eShandong uthe ikakhulukazi uphatha utshwala obuphansi, ikakhulukazi ngevolumu, futhi unomugqa omncane wenzuzo. Ngakho-ke, ukwanda kwentengo yezinto zokupakisha kunomthelela omkhulu kuye. "Uma kungekho ukwanda kwamanani, ngeke kube nenzuzo, futhi uma amanani enyuka, kuzoba nama-oda ambalwa, ngakho-ke manje kuseyinkinga." Umuntu ophethe uthe.
Ngokusho kwemithombo yezimboni, ukukhuphuka kwentengo kwamabhodlela ezingilazi akuqalanga kulo nyaka. Ngokuqala njengo-2017 no-2018, imboni yewayini yaphoqeleka ukuba ibhekane nokwanda kwamanani entengo yamabhodlela engilazi.
Ikakhulu, njengomkhuhlane "wososo kanye newayini umkhuhlane" i-craze ezweni lonke, inani elikhulu le-capital lingene esoso saba ngu-sauce kanye newayini lewayini, elikhuphule kakhulu isidingo samabhodlela engilazi ngesikhathi esifushane. Engxenyeni yokuqala yalo nyaka, ukukhuphuka kwentengo okubangelwa ukwanda kwesidingo kwasobala. Kusukela engxenyeni yesibili yalo nyaka, lesi simo sinciphile njengoba ukuphathwa kombuso wokuqondisa kwemakethe kuthathe isinyathelo kanye ne-sauce nemakethe yewayini kubuyele ezingeni elinengqondo.
Kodwa-ke, okunye kwengcindezi engeniswe ukwenyuka kwamanani entengo yamabhodlela ezingilazi kusadluliselwa ezinkampanini zewayini nakubathengisi bewayini.
Umuntu ophethe inkampani ye-Liquor eShandong uthe ikakhulukazi uphatha utshwala obuphansi, ikakhulukazi ngevolumu, futhi unomugqa omncane wenzuzo. Ngakho-ke, ukwanda kwentengo yezinto zokupakisha kunomthelela omkhulu kuye. "Uma kungekho ukwanda kwamanani, ngeke kube nenzuzo, futhi uma amanani enyuka, kuzoba nama-oda ambalwa, ngakho-ke manje kuseyinkinga." Umuntu ophethe uthe.
Kungabonakala ukuthi isimo samanje ukuthi sabakhiqizi, abasabalalisi kanye nabasebenzisi bokugcina abathengisa "imikhiqizo yewayini maphakathi ne-high-end", ukwanda kwentengo yamabhodlela engilazi ngeke kuholele ekunyuselweni okubalulekile kwezindleko.
Abakhiqizi abakhiqiza futhi bathengise iwayini eliphansi linemizwa ejulile futhi bafaka ingcindezi ekunyusweni kwentengo kwamabhodlela ezingilazi. Ngakolunye uhlangothi, izindleko ziyanda; Ngakolunye uhlangothi, abalokothi bangenyusa kalula amanani.
Kuyaqapheleka ukuthi ukwanda kwentengo kwamabhodlela engilazi kungenzeka kube khona isikhathi eside. Ungakuxazulula kanjani ukungqubuzana phakathi kwe- "Izindleko kanye nentengo Yokuthengisa" sekuyinkinga yokuthi abakhiqizi be-LOW-END WING Brand kumele banake.
Isikhathi sePosi: Nov-11-2021