I-Whisky Trend ishanela emakethe yaseChina.
I-Whisky ithole ukukhula okuqinile emakethe yaseChina eminyakeni embalwa edlule. Ngokwemininingwane enikezwe yi-EuroMonitor, isikhungo sokuphendula esaziwayo, eminyakeni emihlanu edlule, ukusetshenziswa kanye nokusetshenziswa kwe-whisky yaseChina kugcinile isilinganiso sokukhula sonyaka esingu-10,5% no-14,5%, ngokulandelana.
Ngasikhathi sinye, ngokusho kwesimo sezulu se-EuroMoniCulusher, i-whisky izoqhubeka nokugcina isilinganiso sokukhula esithi "Double-Digiting" eChina eminyakeni emihlanu ezayo.
Phambilini, i-EuroMonitor yadedele isikali semakethe yemikhiqizo yeChina ngo-2021. Phakathi kwazo, izikali zemakethe, kanye ne-whisky amalitha angama-51.69 billion, kanye namalitha ayizigidi eziyi-18.507 ngokulandelana. Amalitha, amalitha ayizigidi eziyizinkulungwane ezingama-3.948, kanye namalitha ayizigidi ezingama-23.552.
Akunzima ukubona ukuthi lapho ukusetshenziswa okuphelele kotshwala nemimoya kukhombisa umkhuba ongezansi, i-whisky isagcina umkhuba wokukhula okuqinile emcimbini. Imiphumela yocwaningo lwakamuva lweWayini oluvela eSouth China, e-East China nezinye izimakethe nayo iqinisekisile le nkampani.
"Ukukhula kwe-whisky eminyakeni yamuva kucace kakhulu. Ngo-2020, singenisa amakhabethe amabili amakhulu (i-whisky), esaphindwa kabili ngonyaka ka-2021. Noma kulo nyaka sengithinteke kakhulu yimvelo (akunakuthengiswa izinyanga ezimbalwa), (Inkampani yethu ivolumu ye-Whisky) isefana nonyaka owedlule. " I-Zhou Chuju, Imenenja Jikelele yeGuangzhou Shengzuli Trading Co, Ltd., efake i-Whisky Business kusukela ngo-2020, itshele imboni yewayini.
Omunye umthengisi we-Guangzhou wawer uhlanganyele ebhizinisini lesigaba esiningi se-sauce iwayini, i-whisky, njll. Kusho ukuthi iwayini le-sauce lizoshisa emakethe yaseGuangdong ngo-2020 no-2021, kepha ukupholisa kwewayini lawoti ngo-2022 kuzokwenza abathengi bewayini abaningi baphendukele eWhisweni. , ekhulise kakhulu ukusetshenziswa kwe-whiskey maphakathi ne-high-end. Uphambukise izinsiza zangaphambilini zebhizinisi lewayini le-whisky, futhi lilindele ukuthi ibhizinisi le-whisky lenkampani lizofezekisa ukukhula kwama-40-50% ngo-2022.
Emakethe yeFujian, i-Whisky nayo igcine isilinganiso sokukhula okusheshayo. "I-Whisky emakethe yaseFujian ikhula ngokushesha okukhulu. Esikhathini esedlule, i-whisky ne-brandy kubalwe ngo-10% nama-90% emakethe, kepha manje balandisa ngakunye ngo-50%, "kusho uXe dezhi, usihlalo weFujian Weida adumile iwayini elidumile.
"Imakethe yase-Diageo's Fujian izokhula kusuka ezigidini ezingama-80 ngonyaka ka-2019 kuya ku-180 ezigidini ezingama-2021. Ngicabanga ukuthi kuzofinyelela izigidi ezingama-250 kulo nyaka, ngokuyisisekelo ukukhula konyaka okungaphezulu kuka-50%." UXe dezhi uphinde washiwo.
Ngaphezu kokwenyuka kokuthengisa nokuthengisa, ukukhuphuka kwe- "Red Zhuan Wei" kanye nemigoqo ye-Whisky nayo iqinisekisa imakethe eshisayo ye-Whisky eSouth China. Abathengisi abaningana be-Whisky eSouth China basho nje ukuthi njengamanje eSouth China, ingxenye ye- "Red Zhuanwei" ifinyelele kuma-20-30%. "Inani lamabha we-whisky eSouth China likhule kakhulu eminyakeni yamuva." Kuang yan, Manager General of Guangzhou Blue Spring Liquor Co, Ltd. Njengenkampani eqale ukungenisa amawayini ngawo-1990s futhi futhi ililungu le- "Red Zhuanwei", liye laphenduka i-whisky kusukela kulo nyaka.
Ochwepheshe bezimboni zeWine abatholakala kulolu cwaningo uShanghai, uGuangdong, ama-FUJIAN namanye izindawo asogwini kusezimakethe ezijwayelekile kanye "kodwa abathengi kwezinye izindawo baqala ukuqina, futhi baba abathengi kwezinye izindawo sebeqalile ukubuza nge-whisky.
"Eminyakeni emibili edlule, isimo se-whisky e-chengdu sinamandla kancane kancane, futhi bambalwa abantu abathatha isinyathelo sokubuza (whisky) ngaphambili." kusho uChen Xun, umsunguli weTumulang Tavern eChengdu.
Ukusuka kwidatha kanye nemakethe, i-Whisky ithole ukukhula okusheshayo eminyakeni emithathu edlule kusukela ngo-2019, kanye nokuhlukaniswa kwezimo zokusebenzisa kanye nokusebenza kwezindleko eziphakeme yizinto ezibalulekile eziphuthela lokhu kukhula.
Emehlweni ezimboni ezingaphakathi, okuhlukile ekulinganiseni kwezinye iziphuzo ezinotshwala ngokuya ngezimo zokusetshenziswa, izindlela zokuphuza i-Whisky nezimo zihluka kakhulu.
"I-Whisky eyenziwe umuntu uqobo. Ungakhetha i-whisky efanelekile endaweni efanele. Ungangeza i-ICE, wenze ama-cocktails, futhi kufanelekile ukuthola izigcawu ezahlukahlukene ezifana neziphuzo ezihlanzekile, imigoqo, izindawo zokudlela kanye nama-cigar. " Usihlalo we-Whisky weShenzhen Alcohol Alcohol Association Association uWang Hongquan uthe.
"Akunasimo sokusetshenziswa okuhleliwe, futhi okuqukethwe kotshwala kungancishiswa. Ukuphuza kulula, akunangqondo, futhi kunezitayela ezahlukahlukene. Sonke isithandwa singathola ukunambitheka nephunga elimfanele. Kuhleliwe kakhulu. " ULuo Zhaoxing, Umphathi Wezentengiso weSichuan Xiaoyi International Trading Co, Ltd.
Ngaphezu kwalokho, ukusebenza kwezindleko eziphezulu nakho kuyinzuzo eyingqayizivele ye-Whisky. "Ingxenye enkulu yesizathu esenza i-whisky ithandwa kakhulu ukusebenza kwayo okuphezulu kwezindleko. Ibhodlela le-750ml lemikhiqizo yomkhiqizo oneminyaka engu-12 ubudala ithengisa kuphela isikhathi esingaphezu kwama-300 yuan, kuyilapho utshwala obungu-500ml lobudala obufanayo lubiza ngaphezu kwama-800 yuan noma ngaphezulu. Kuseyi-non-tier brand. " UXe dezhi uthe.
Isimo esiphawulekile ukuthi inqubo yokuxhumana nabachwepheshe bezimboni zewayini, cishe wonke umsabalalisi nodokotela basebenzisa lesi sibonelo ukuchaza ochwepheshe bemboni yewayini.
Ukudla okuyisisekelo kokusebenza kwezindleko eziphakeme ze-Whisky kungukugxila okuphezulu kwemikhiqizo ye-whisky. "I-Whisky Brands igxile kakhulu. Kunama-distilleries angaphezu kuka-140 eScotland kanye nama-distilleries angaphezu kuka-200 emhlabeni. Abathengi banokuqwashisa okuphezulu komkhiqizo. " Kusho uKuang Yan. "Into eyisisekelo yokuthuthukiswa kwesigaba sewayini uhlelo lomkhiqizo. I-Whisky inemfanelo eqinile yomkhiqizo, futhi isakhiwo semakethe sisekelwa ngenani lomkhiqizo. " UXi Kang, Umqondisi Ophethe E-China Asenawo Ukudla Ukudla Kwezindawo Zokudla, futhi.
Kodwa-ke, ngaphansi kwesimo sokuthuthuka komkhakha we-whisky, ikhwalithi yokuhlaziywa okuthile okuphakathi futhi okunentengo ephansi kusengabathengi.
Uma kuqhathaniswa neminye imimoya, i-whisky ingaba isigaba senkambiso yentsha esobala kakhulu. Abanye abantu abasembonini batshela imboni yewayini ukuthi ngakolunye uhlangothi, izimfanelo eziningi ze-whisky zihlangabezana nezidingo zamanje zokusetshenziswa kwesizukulwane esisha sentsha ebenza ubuhlakani obusha kanye nokubina; .
Impendulo yemakethe ibuye iqinisekise lesi sici semakethe ye-whisky. Ngokwemiphumela yocwaningo yochwepheshe bezimboni zewayini ezivela ezimakethe eziningi, uhla lwamanani we-300-500 yuan luseyindlela yokusebenzisa intengo ye-Whisky. "Uhla lwentengo ye-Whisky lusatshalaliswa kabanzi, ngakho-ke abathengi abaningi abaningi bangakwazi ukuyikhokhela." I-EuroMonitor nayo yasho.
Ngaphezu kwabantu abasha, abantu abaneminyaka ephakathi nendawo eneminyaka ephakathi nendawo futhi baneqembu labathengi elijwayelekile le-whisky. Okuhlukile kokunengqondo kokuheha abantu abasha, ukuheha i-whiskey kuleli klasi ikakhulukazi kulele kwizici zalo zomkhiqizo kanye nezimpawu zezezimali.
Izibalo ezivela e-EuroMonitor zikhombisa ukuthi izinkampani ezinhlanu eziphezulu ze-Whisky Market Share ziyi-Pernod Ricard, diageo, iSunotory, i-Brown-forman, ngo-17.52%, ngo-9.49% ngokulandelana. , 7.09%. Ngasikhathi sinye, i-Euroconar ikhuluma njalo eminyakeni embalwa ezayo, ukukhula okuphelele kwenani lemakethe yaseChina kuzoba nomthelela ikakhulu yi-scotch whisky.
Ngokungabazeki i-Whisky ngokungangabazeki ingumnqobi omkhulu kulo mjikelezo we-whisky craze. Ngokusho kwemininingwane evela eScotch Whisky Association (SWAY), inani lokuthekelisa le-scotch whiskey liye emakethe laseChina lizokwanda ngo-84,9% ngo-2021.
Ngaphezu kwalokho, i-Whisky yaseMelika neJapan nayo ikhombisa ukukhula okuqinile. Ikakhulu, iRiWEI ikhombisile ukuthambekela kokuthuthuka okunamandla kakhulu edlula yonke imboni yonke ye-whisky eziteshini eziningi ezinjengokuthengisa nokupheka. Eminyakeni emihlanu edlule, ngokuya ngevolumu yokuthengisa, izinga lokukhula lonyaka leRiwei selisondele ku-40%.
Ngasikhathi sinye, i-EuroMonitor ikholelwa ukuthi ukukhula kwe-whisky eChina eminyakeni emihlanu ezayo kusenethemba futhi kungafinyelela isilinganiso sokukhula sonyaka esiphindwe kabili. I-Single Malt Whiskey yinjini yokukhula kokuthengisa, nokukhula kokuthengisa kokuphela okuphezulu kanye ne-ultra-high-end whisky nakho kuzokwanda. Ngaphambi kwemikhiqizo ephansi ephansi neyaphakathi.
Kulesi simo, abashintshi abaningi bemboni balindele impela ngekusasa lemakethe yaseChina whisky.
"Njengamanje, umgogodla wokusebenzisa i-whisky uneminyaka engu-20 ubudala. Eminyakeni eyishumi ezayo, kancane kancane bazokhula babe yindawo yomphakathi. Lapho lesi sizukulwane sikhula, amandla okusebenzisa i-whisky adume kakhulu. " Wang hongquan ukuhlaziya.
"I-Whisky isenokuningi kwentuthuko, ikakhulukazi emadolobheni asesithathu nawesine. Nginethemba elikhulu ngamakhono okuthuthuka kwesikhathi esizayo eChina. " ULi niwei uthe.
"I-Whisky izoqhubeka nokukhula esikhathini esizayo, futhi incengelwa ukuphinda kabili eminyakeni emihlanu." UZhou Chuju washo futhi.
Ngasikhathi sinye, uKuang Yan uhlaziye lelo: "Emazweni angaphandle, ama-wineries alaziwa kahle anjengeMacallan noGlenfiddich bandisa amandla abo okukhiqiza ukuze baqongelele amandla eminyaka eyi-10 noma engama-20 elandelayo. Kunezinhloko-dolobha eziningi eChina eziqala ukufaka i-Upstream, njengokutholwa kanye nokubamba iqhaza kwe-Equity. Abakhiqizi abasezingeni eliphezulu. I-Capital inomqondo ojulile kakhulu wephunga futhi inomthelela wesiginali ekuthuthukisweni kwezimboni eziningi, ngakho-ke nginethemba elikhulu ngokuthuthukiswa kwe-whisky eminyakeni eyi-10 ezayo. "
Kepha ngasikhathi sinye, abanye abantu abasemkhakheni bayangabaza ukuthi imakethe yamanje ye-chinese whisky ingaqhubeka nokukhula ngokushesha okukhulu.
UXe Dezhi ukholelwa ukuthi ukuphishekela i-whisky ngenhlokodolobha kusadinga ukuhlolwa kwesikhathi. "I-Whisky isesigaba esidinga isikhathi sokuxazulula. Umthetho waseScotland ubeka ukuthi i-whisky kumele ibe neminyaka eyishumi nambili, futhi kuthatha iminyaka eyi-12 nge-whiskey ukuthi ithengiswe ngentengo ka-300 yuan emakethe. Ungalinda imali engakanani isikhathi eside kangaka? Ngakho-ke linda ubone. "
Ngasikhathi sinye, izehlakalo ezimbili zamanje zilethe nomdlandla we-whisky emuva kancane. Ngakolunye uhlangothi, izinga lokukhula kwe-whisky angelwe linciphile kusukela ekuqaleni kwalo nyaka; Ngakolunye uhlangothi, ezinyangeni ezintathu ezedlule, izinhlobo zemikhiqizo ezimelelwa yi-macallan kanye ne-suntory zibone amanani ehle.
"Imvelo evamile ayilungile, ukusetshenziswa kwehlehlisiwe, imakethe ayinakho ukuzethemba, futhi ukulethwa kudlula. Ngakho-ke, kusukela ezinyangeni ezintathu ezedlule, amanani entengo yemikhiqizo enamaprimiyamu aphezulu alungisiwe. " Wang Hongquan uthe.
Ngekusasa lemakethe yaseChina whisky, isikhathi yisikhali esihle kakhulu sokuhlola zonke iziphetho. I-Whisky iya kuphi eChina? Abafundi nabangane bamukelekile ukushiya amazwana.
Isikhathi Sokuposa: Nov-19-2022