Umkhuba weWhisky ushanela imakethe yaseShayina.
I-Whisky izuze ukukhula okuqhubekayo emakethe yaseShayina eminyakeni embalwa edlule.Ngokusho kwedatha ehlinzekwe yi-Euromonitor, isikhungo socwaningo esaziwayo, eminyakeni emihlanu edlule, ukusetshenziswa kwe-whisky yaseChina nokusetshenziswa kuye kwagcina izinga lokukhula lonyaka elihlanganisiwe lika-10.5% no-14,5%, ngokulandelana.
Ngesikhathi esifanayo, ngokusho kwesibikezelo se-Euromonitor, i-whisky izoqhubeka nokugcina izinga lokukhula elihlanganisiwe "amadijithi amabili" e-China eminyakeni emihlanu ezayo.
Ngaphambilini, i-Euromonitor yayikhiphe isikali sokusetshenziswa kwemakethe yemikhiqizo yotshwala yaseChina ngo-2021. Phakathi kwazo, izikali zemakethe zotshwala, i-spirit, ne-whisky zazingama-51.67 amalitha ayizigidi eziyizinkulungwane, amalitha ayizigidi eziyizinkulungwane ezingu-4.159, namalitha ayizigidi ezingu-18.507 ngokulandelana.amalitha angu-3.948 billion, kanye namalitha angu-23.552 million.
Akunzima ukubona ukuthi uma uphuzo oludakayo selulonke kanye ne-spirit kukhombisa ukwehla, i-whisky isalondoloza ukuthambekela kokukhula okuqhubekayo ngokumelene nomkhuba.Imiphumela yocwaningo yakamuva yemboni yewayini evela eSouth China, East China nakwezinye izimakethe nayo ikuqinisekisile lokhu.
“Ukukhula kwe-whisky eminyakeni yamuva kubonakale kakhulu.Ngo-2020, sangenisa amakhabethe amabili amakhulu (i-whisky), aphindwe kabili ngo-2021. Nakuba lo nyaka uthinteke kakhulu emvelweni (awukwazi ukuthengiswa izinyanga ezimbalwa), (yenkampani yethu Umthamo we-whisky) usengafana ne ngonyaka odlule."UZhou Chuju, umphathi jikelele we-Guangzhou Shengzuli Trading Co., Ltd., engene ebhizinisini le-whisky kusukela ngo-2020, utshele imboni yewayini.
Omunye umthengisi wewayini waseGuangzhou ohlanganyele ebhizinisini lezigaba eziningi lewayini lesoso, i-whisky, njll. uthe iwayini lesoso lizoshisa emakethe yaseGuangdong ngo-2020 nango-2021, kodwa ukupholisa kwewayini le-sauce ngo-2022 kuzokwenza abathengi abaningi bewayini lesoso baphenduke. ku-whisky., okuye kwakwandisa kakhulu ukusetshenziswa kwe-whisky ephakathi kuya kwephezulu.Uphambukise izinsiza eziningi zangaphambilini zebhizinisi lewayini le-sauce ku-whisky, futhi ulindele ukuthi ibhizinisi lenkampani le-whisky lizokhula ngo-40-50% ngo-2022.
Emakethe ye-Fujian, i-whisky nayo yagcina izinga lokukhula ngokushesha.“I-Whisky emakethe yaseFujian ikhula ngokushesha.Phambilini, i-whisky ne-brandy bekubalelwa ku-10% no-90% emakethe, kodwa manje ngalinye lilinganiselwa ku-50%,” kusho uXue Dezhi, usihlalo weFujian Weida Luxury Famous Wine.
“Imakethe yakwaDiageo Fujian izokhula isuka ezigidini ezingama-80 ngo-2019 iye ezigidini eziyi-180 ngo-2021. Ngilinganisela ukuthi izofinyelela ezigidini ezingama-250 kulo nyaka, okuwukukhula konyaka okungaphezu kuka-50%.UXue Dezhi uphinde wakhuluma.
Ngaphezu kokwanda kokuthengisa nokuthengisa, ukukhuphuka kwe-"Red Zhuan Wei" namabha we-whisky nakho kuqinisekisa imakethe ye-whisky eshisayo eNingizimu China.Iningi labathengisi be-whisky eSouth China basho ngazwi linye ukuthi njengamanje eSouth China, inani labathengisi be-"Red Zhuanwei" selifinyelele ku-20-30%."Inani lama-whisky eSouth China likhule kakhulu eminyakeni yamuva nje."UKuang Yan, umphathi jikelele we-Guangzhou Blue Spring Liquor Co., Ltd., uthe.Njengenkampani eyaqala ukungenisa iwayini kwamanye amazwe ngeminyaka yawo-1990s futhi futhi iyilungu le-“Red Zhuanwei”, igxile ku-whisky kusukela kulo nyaka.
Ochwepheshe bezimboni zewayini bathole kulolu cwaningo ukuthi iShanghai, iGuangdong, iFujian nezinye izindawo ezisogwini kuseyizimakethe ezijwayelekile kanye “nezinhloko zebhuloho” zabathengi be-whisky, kodwa umoya wokusetshenziswa kwe-whisky ezimakethe ezifana neChengdu neWuhan uya ngokuya uba namandla, futhi abathengi ezinye izindawo seziqalile Ukubuza nge-whisky.
"Eminyakeni emibili edlule, umoya we-whisky e-Chengdu uye waba namandla kancane kancane, futhi bambalwa abantu abathatha isinyathelo sokubuza (i-whisky) ngaphambili."kusho uChen Xun, umsunguli weDumeitang Tavern eChengdu.
Ngokombono wedatha kanye nemakethe, i-whisky izuze ukukhula ngokushesha eminyakeni emithathu edlule kusukela ngo-2019, futhi ukuhlukahluka kwezimo zokusetshenziswa nokusebenza kwezindleko eziphezulu yizinto ezibalulekile eziqhuba lokhu kukhula.
Emehlweni abangaphakathi embonini, okuhlukile ekulinganiselweni kwezinye iziphuzo ezidakayo mayelana nezimo ezisetshenziswayo, izindlela zokuphuza i-whisky kanye nezimo zihluke kakhulu.
“I-Whisky yenziwe ngezifiso.Ungakhetha i-whisky efanele endaweni efanele.Ungakwazi ukwengeza iqhwa, wenze ama-cocktails, futhi ilungele izigcawu ezihlukahlukene zokusetshenziswa njengeziphuzo ezihlanzekile, amabha, izindawo zokudlela kanye nogwayi. "Whisky Branch of Shenzhen Alcohol Industry Association uSihlalo Wang Hongquan wathi.
“Asikho isimo esinqunyiwe sokuphuzwa kotshwala, notshwala bungancipha.Ukuphuza kulula, akunangcindezi, futhi kunezinhlobonhlobo zezitayela.Wonke umthandi angathola ukunambitheka nephunga elivumelana naye.Akwenzeki neze.”ULuo Zhaoxing, umphathi wezokuthengisa weSichuan Xiaoyi International Trading Co., Ltd.
Ngaphezu kwalokho, ukusebenza kwezindleko eziphakeme nakho kuyinzuzo eyingqayizivele ye-whisky.“Ingxenye enkulu yesizathu esenza i-whisky idume kangaka ukusebenza kwayo ngezindleko eziphakeme.Ibhodlela elingu-750ml lemikhiqizo yomugqa wokuqala yeminyaka engu-12 lithengiswa kuphela ngaphezu kwama-yuan angu-300, kanti ugologo ongu-500ml weminyaka efanayo ubiza ngaphezu kwama-yuan angu-800 noma nangaphezulu.Kusewumkhiqizo ongelona izinga lokuqala.”Kusho uXue Dezhi.
Okuqaphelekayo ukuthi ngesikhathi sokuxhumana nochwepheshe bemboni yewayini, cishe wonke umsabalalisi kanye nodokotela basebenzisa lesi sibonelo ukuchazela ochwepheshe bemboni yewayini.
Umqondo oyisisekelo wezindleko eziphezulu ze-whisky ukugxila okuphezulu kwemikhiqizo ye-whisky.“Imikhiqizo ye-whisky igxile kakhulu.Kunama-distilleries angaphezu kwe-140 eScotland kanye nama-distilleries angaphezu kwama-200 emhlabeni.Abathengi banokuqwashisa okuphezulu ngalo mkhiqizo. ”Kusho uKuang Yan.“Isici esibalulekile ekuthuthukisweni kwesigaba sewayini wuhlelo lomkhiqizo.I-Whisky inesici somkhiqizo esiqinile, futhi ukwakheka kwemakethe kusekelwa inani lomkhiqizo. "U-Xi Kang, umqondisi omkhulu we-China Non-staple Food Circulation Association, uthe.
Kodwa-ke, ngaphansi kwesimo sokuthuthukiswa kwemboni ye-whisky, ikhwalithi yamanye ama-whiskeys aphakathi nendawo nasezingeni eliphansi asengabonwa abathengi.
Uma iqhathaniswa neminye imimoya, i-whisky ingase ibe isigaba esinomkhuba wentsha osobala kakhulu.Abanye abantu embonini batshele imboni yewayini ukuthi ngakolunye uhlangothi, izici eziningi ze-whisky zihlangabezana nezidingo zamanje zokusetshenziswa kwesizukulwane esisha sabantu abasha abaphishekela ubuntu kanye nemfashini;.
Impendulo yemakethe iphinde iqinisekise lesi sici semakethe ye-whisky.Ngokwemiphumela yocwaningo yochwepheshe bemboni yewayini abavela ezimakethe eziningi, ibanga lentengo lama-yuan angama-300-500 kuseyibanga lentengo elisetshenziswa kakhulu le-whisky."Inani lentengo le-whisky lisakazwa kabanzi, ngakho abathengi abaningi bangakwazi ukulithenga."I-Euromonitor nayo yathi.
Ukwengeza kubantu abasha, abantu abaneminyaka ephakathi nendawo abanenani eliphakeme futhi bangelinye iqembu elivamile labathengi be-whisky.Ihlukile emcabangweni wokuheha abantu abasha, ukukhangwa kwe-whisky kuleli klasi ikakhulukazi kusezicini zomkhiqizo wayo kanye nezici zezezimali.
Izibalo ze-Euromonitor zibonisa ukuthi izinkampani ezinhlanu ezihamba phambili emakethe ye-whisky yaseShayina iPernod Ricard, i-Diageo, i-Suntory, i-Eddington, ne-Brown-Forman, namasheya emakethe angu-26.45%, 17.52%, 9.46%, no-6.49% ngokulandelana., 7.09%.Ngesikhathi esifanayo, i-Euromonitor ibikezela ukuthi eminyakeni embalwa ezayo, ukukhula kwenani eliphelele lokungeniswa kwemakethe ye-whisky yaseChina kuzonikezwa ikakhulukazi i-Scotch whiskey.
I-Scotch whisky ngokungangabazeki ingumnqobi omkhulu kulo mzuliswano we-whisky.Ngokwemininingwane evela ku-Scotch Whisky Association (SWA), inani lokuthekelisa le-Scotch whiskey emakethe yaseShayina lizokhuphuka ngo-84.9% ngo-2021.
Ngaphezu kwalokho, i-whisky yaseMelika neyaseJapane nayo yabonisa ukukhula okuqinile.Ikakhulukazi, u-Riwei ubonise ukuthuthuka okunamandla okwedlula yonke imboni ye-whisky eziteshini eziningi ezifana nokudayisa nokudla.Eminyakeni emihlanu edlule, ngokuya ngevolumu yokuthengisa, izinga lokukhula konyaka elihlanganisiwe likaRiwei selisondele ku-40%.
Ngesikhathi esifanayo, i-Euromonitor ikholelwa nokuthi ukukhula kwe-whisky e-China eminyakeni emihlanu ezayo kusenethemba futhi kungafinyelela izinga lokukhula konyaka elihlanganisiwe elinamadijithi amabili.I-Single malt whiskey iyinjini yokukhula kokuthengisa, futhi ukukhula kokuthengiswa kwe-whisky ephezulu kanye ne-ultra-high nakho kuzokhula.Ngaphambi kwemikhiqizo esezingeni eliphansi nemaphakathi.
Kulo mongo, abaningi abangaphakathi embonini banethemba elihle ngekusasa lemakethe ye-whisky yaseShayina.
“Okwamanje, umgogodla wokusetshenziswa kwe-whisky ngabantu abasha abaneminyaka engu-20.Eminyakeni eyi-10 ezayo, kancane kancane zizokhula zibe yisizinda somphakathi.Lapho lesi sizukulwane sikhula, amandla okusetshenziswa kwe-whisky azogqama kakhulu.”Wang Hongquan uhlaziye.
“I-Whisky isenayo indawo enkulu yokuthuthukiswa, ikakhulukazi emadolobheni asezingeni lesithathu nelesine.Mina ngokwami nginethemba elikhulu mayelana namandla okuthuthuka kwemimoya eChina.”Kusho uLi Youwei.
"I-Whisky izoqhubeka nokukhula esikhathini esizayo, futhi kungenzeka ukuthi iphindwe kabili eminyakeni emihlanu."UZhou Chuju naye uthe.
Ngaso leso sikhathi, u-Kuang Yan wahlaziya ukuthi: “Emazweni angaphandle, izitolo zewayini ezaziwayo njengeMacallan neGlenfiddich zandisa umthamo wazo wokukhiqiza ukuze ziqongelele amandla eminyakeni eyi-10 noma engu-20 ezayo.Kukhona futhi imali eningi e-China eqala ukuthunyelwa phezulu nomfula, njengokutholwa nokubamba iqhaza kokulingana.Abakhiqizi abaphezulu.I-capital inomuzwa obukhali wokuhogela futhi inomthelela ekuthuthukisweni kwezimboni eziningi, ngakho-ke nginethemba elikhulu ngokuthuthukiswa kwe-whisky eminyakeni eyi-10 ezayo. "
Kepha ngasikhathi sinye, abanye abantu embonini bayangabaza ukuthi imakethe yamanje ye-whisky yaseShayina ingaqhubeka nokukhula ngokushesha.
UXue Dezhi ukholelwa ukuthi ukuphishekela i-whisky ngemali enkulu kusadinga ukuhlolwa kwesikhathi.“I-whisky iseyisigaba esidinga isikhathi ukuze sizinze.Umthetho waseScotland ubeka ukuthi i-whisky kumele ibe mdala okungenani iminyaka emi-3, futhi kuthatha iminyaka engu-12 ukuthi i-whisky idayiswe ngentengo yama-yuan angu-300 emakethe.Ingakanani imali engalinda isikhathi eside kangaka?Ngakho linda ubone.”
Ngesikhathi esifanayo, izenzakalo ezimbili zamanje nazo zibuyise umdlandla we-whisky kancane.Ngakolunye uhlangothi, izinga lokukhula kokuthengwa kwe-whisky kwamanye amazwe linciphile kusukela ekuqaleni kwalo nyaka;ngakolunye uhlangothi, ezinyangeni ezintathu ezedlule, amabhrendi amelwe uMacallan noSuntory abone amanani ehla.
“Isimo esijwayelekile asisihle, ukusetshenziswa kwezimpahla kwehliswa, imakethe ayinakho ukuzethemba, futhi okuhlinzekwayo kudlula isidingo.Ngakho-ke, kusukela ezinyangeni ezintathu ezedlule, amanani emikhiqizo enamaphrimiyamu aphezulu ashintshiwe.”Kusho uWang Hongquan.
Ngekusasa lemakethe ye-whisky yaseShayina, isikhathi yisikhali esingcono kakhulu sokuhlola zonke iziphetho.Izoya kuphi i-whisky e-China?Abafundi nabangane bamukelekile ukushiya imibono.
Isikhathi sokuthumela: Nov-19-2022