Amabhodlela engilazi manje abuyela emakethe yokupakisha evamile. Njengoba izinkampani zokudla, iziphuzo newayini seziqalile ukugxila emikhiqizweni esezingeni eliphezulu, abathengi sebeqalile ukunaka izinga lempilo, kanti amabhodlela engilazi asephenduke into ekhethwayo kulaba bakhiqizi. Njengomkhiqizi wamabhodlela engilazi eminyakeni yamuva nje, iphinde yabeka ukukhiqizwa komkhiqizo wayo emakethe ephezulu. Izinqubo ezihlukahlukene ezifana nokuqhwala, izitsha zobumba zokulingisa, ukugazinga, nokupenda isifutho seziqalile ukusetshenziswa emabhodleleni engilazi. Ngalezi zinqubo, amabhodlela engilazi abe yinhle futhi ephezulu. Nakuba liye lenyuka izindleko ngezinga elithile, akuyona into enkulu ezinkampanini eziphishekela ikhwalithi ephezulu kanye nemikhiqizo.
Esizokhuluma ngakho namuhla ukuthi ngenxa yokuthi amabhodlela engilazi aphezulu aqhubeka ethandwa emakethe, abakhiqizi abaningi bebhodlela lezingilazi baye bashiya imakethe ephansi. Isibonelo, amabhodlela e-perfume asezingeni eliphansi ayipulasitiki, amabhodlela ewayini aphansi amajeke epulasitiki, njalonjalo. Amabhodlela epulasitiki abonakala ehlala emaphaketheni emakethe asezingeni eliphansi ngobunono nangokwemvelo. Abakhiqizi bebhodlela lengilazi kancane kancane bashiya le makethe ukuze bakhethe inzuzo ephezulu. Kodwa-ke, kufanele sibone ukuthi ukuthengiswa okukhulu kwangempela kusemikhakheni esezingeni eliphansi naphakathi nendawo, futhi imakethe esezingeni eliphansi izoletha izinzuzo ezinkulu ngevolumu. Ezinye izinto ezijwayelekile ezimhlophe kanye namanye amabhodlela engilazi angafaniswa ngokuphelele namabhodlela epulasitiki ngokwezindleko. Sithemba ukuthi izinkampani zamabhodlela engilazi kufanele zinake le makethe, ukuze ngakolunye uhlangothi, zikwazi ukunciphisa izingozi zebhizinisi, futhi ngakolunye uhlangothi, zingakwazi ukulawula kangcono imakethe.
Isikhathi sokuthumela: Oct-20-2021