Kusukela ekuqaleni kwalo nyaka, intengo yengilazi ibilokhu "iphakeme yonke indlela", futhi izimboni eziningi ezinesidingo esiphakeme sengilazi zibize "ezingabekezeleleki". Kungekudala, ezinye izinkampani zezezakhiwo zithi ngenxa yokwanda ngokweqile kwezintengo zengilazi, kwadingeka ukuthi zilungise ijubane lephrojekthi. Iphrojekthi okufanele iphothulwe kulo nyaka kungenzeka ingalethwa kuze kube unyaka olandelayo.
Ngakho-ke, embonini yewayini, futhi enesidingo esikhulu sengilazi, ingabe i- "All The Way" intengo yandisa izindleko zokusebenza, noma ngisho nomthelela wangempela ekuthengiselweni kwemakethe?
Ngokusho kwemithombo yezimboni, ukukhuphuka kwentengo kwamabhodlela ezingilazi akuqalanga kulo nyaka. Ngokuqala njengo-2017 no-2018, imboni yewayini yaphoqeleka ukuba ibhekane nokwanda kwamanani entengo yamabhodlela engilazi.
Ikakhulu, njengomkhuhlane "wososo kanye newayini umkhuhlane" i-craze ezweni lonke, inani elikhulu le-capital lingene esoso saba ngu-sauce kanye newayini lewayini, elikhuphule kakhulu isidingo samabhodlela engilazi ngesikhathi esifushane. Engxenyeni yokuqala yalo nyaka, ukukhuphuka kwentengo okubangelwa ukwanda kwesidingo kwasobala. Kusukela engxenyeni yesibili yalo nyaka, lesi simo sinciphise "ngesibhamu" sombuso wombuso wokuphathwa kwemakethe kanye nokubuya okunengqondo kwe-sauce nemakethe yewayini.
Kodwa-ke, okunye kwengcindezi engeniswe ukwenyuka kwamanani entengo yamabhodlela ezingilazi kusadluliselwa ezinkampanini zewayini nakubathengisi bewayini.
Umuntu ophethe inkampani ye-Liquor eShandong uthe ikakhulukazi uphatha utshwala obuphansi, ikakhulukazi ngevolumu, futhi unomugqa omncane wenzuzo. Ngakho-ke, ukwanda kwentengo yezinto zokupakisha kunomthelela omkhulu kuye. "Uma kungekho ukwanda kwamanani, ngeke kube nenzuzo, futhi uma amanani enyuka, kuzoba nama-oda ambalwa, ngakho-ke manje kuseyinkinga." Umuntu ophethe uthe.
Ngaphezu kwalokho, amanye ama-witherique ama-witheries anomthelela omncane ngenxa yamanani aphezulu weyunithi. Umnikazi we-winery eHebei uthe kusukela ekuqaleni kwalo nyaka, amanani entengo yezinto ezifakwayo njengamabhodlela ewayini kanye namabhokisi wezipho zokhuni akhuphukile, phakathi kwawo amabhodlela ewayini akhuphuke kakhulu. Yize inzuzo yehle, umthelela awubalulekile, futhi ukwenyuka kwamanani akubhekwanga.
Omunye umnikazi we-winery uthe engxoxweni yokuthi ngabe izinto zokupakisha ziye zanda, zingaphakathi kwemingcele eyamukelekayo. Ngakho-ke, ukukhuphuka kwamanani ngeke kubhekwe. Ngokubuka kwakhe, ama-wineries adinga ukucubungula lezi zinto kusengaphambili lapho zibeka amanani entengo, futhi inqubomgomo yamanani ezinzile nayo ibaluleke kakhulu kwimikhiqizo.
Kungabonakala ukuthi isimo samanje ukuthi sabakhiqizi, abasabalalisi kanye nabasebenzisi bokugcina abathengisa "imikhiqizo yewayini maphakathi ne-high-end", ukwanda kwentengo yamabhodlela engilazi ngeke kuholele ekunyuselweni okubalulekile kwezindleko.
Kuyaqapheleka ukuthi ukwanda kwentengo kwamabhodlela engilazi kungenzeka kube khona isikhathi eside. Ungakuxazulula kanjani ukungqubuzana phakathi kwe- "Izindleko kanye nentengo Yokuthengisa" sekuyinkinga yokuthi abakhiqizi be-LOW-END WING Brand kumele banake.
Isikhathi Sokuthumela: Oct-25-2021