Kusukela ekuqaleni kwalo nyaka, intengo yengilazi ibe "phezulu yonke indlela", futhi izimboni eziningi ezinesidingo esikhulu seglasi ziye zabiza ngokuthi "ezingenakubekezelelwa". Esikhathini esingeside esidlule, ezinye izinkampani ezithengisa izindlu zathi ngenxa yokwenyuka ngokweqile kwamanani entengo yezingilazi, kwadingeka zilungise isivinini salo msebenzi. Umsebenzi obekumele uphothulwe kulo nyaka ungase ungalethwa kuze kube unyaka ozayo.
Ngakho-ke, embonini yewayini, nayo enesidingo esikhulu sengilazi, ingabe intengo “yonke indlela” inyusa izindleko zokusebenza, noma ibe nomthelela wangempela ekuhwebeni kwemakethe?
Ngokusho kwemithombo yemboni, ukunyuka kwentengo yamabhodlela engilazi akuzange kuqale kulo nyaka. Kusukela ngo-2017 nango-2018, imboni yewayini yaphoqeleka ukuthi ibhekane nokukhuphuka kwentengo yamabhodlela engilazi.
Ikakhulukazi, njengoba "i-sauce ne-wine fever" idla izwe lonke, isamba esikhulu semali singene kumzila we-sauce newayini, okwandisa kakhulu isidingo samabhodlela engilazi ngesikhathi esifushane. Engxenyeni yokuqala yalo nyaka, ukunyuka kwentengo okubangelwa ukwanda kwesidingo kwakusobala. Kusukela engxenyeni yesibili yalo nyaka, isimo siye sadamba “ngokudubula” kwe-State Administration of Market Supervision kanye nokubuya okunengqondo kwemakethe ye-sauce newayini.
Nokho, enye ingcindezi elethwa ukwenyuka kwentengo yamabhodlela engilazi isadluliselwa ezinkampanini zewayini nakubahwebi bewayini.
Ophethe inkampani edayisa utshwala eShandong uthe ikakhulukazi udayisa utshwala obusezingeni eliphansi ikakhulukazi obunomthamo omncane kanti unenzuzo encane. Ngakho-ke, ukunyuka kwentengo yezinto zokupakisha kunomthelela omkhulu kuye. “Uma amanani enganyuki, inzuzo izoba khona, uma amanani enyuka, ama-oda azoncipha, ngakho-ke kusesenkingeni.” Kusho umuntu ophethe.
Ngaphezu kwalokho, amanye ama-wineries e-boutique anomthelela omncane ngenxa yamanani aphezulu amayunithi. Umnikazi wendawo yokwenza iwayini e-Hebei uthe selokhu kuqale lo nyaka amanani ezinto zokupakisha njengamabhodlela ewayini namabhokisi ezipho okupakisha ngokhuni anyukile, okukhona kuwo amabhodlela ewayini anyuke kakhulu. Nakuba inzuzo yehlile, umthelela awubalulekile, futhi ukukhuphuka kwentengo akubhekwa.
Omunye umnikazi wesitolo sewayini uthe engxoxweni wathi nakuba izinto zokupakisha zandile, zingaphakathi kwemingcele eyamukelekayo. Ngakho-ke, ukukhuphuka kwentengo ngeke kucatshangelwe. Ngokombono wakhe, abakwa-wineries badinga ukucabangela lezi zici kusengaphambili lapho bebeka amanani, futhi inqubomgomo yamanani ezinzile nayo ibaluleke kakhulu kuma-brand.
Kungabonakala ukuthi isimo samanje siwukuthi kubakhiqizi, abasabalalisi kanye nabasebenzisi bokugcina abathengisa izinhlobo zewayini "phakathi-kuya-high-end", ukunyuka kwentengo yamabhodlela engilazi ngeke kuholele ekwenyukeni okukhulu kwezindleko.
Kuyaphawuleka ukuthi ukunyuka kwentengo amabhodlela engilazi kungase kube khona isikhathi eside. Indlela yokuxazulula ukungqubuzana phakathi "kwezindleko nentengo yokuthengisa" sekuyinkinga okumele abakhiqizi bemikhiqizo yewayini esezingeni eliphansi bayinake.
Isikhathi sokuthumela: Oct-25-2021