Ngomhla ziyisi-8 kuNhlolanja, iCarlsberg izoqhubeka nokugqugquzela ukuthuthukiswa kukabhiya ongadaki, ngenhloso yokuphinda kabili ukuthengiswa kwawo, kugxilwe ngokukhethekile ekuthuthukisweni kwemakethe kabhiya obungenatshwala e-Asia.
Isikhondlakhondla sikabhiya waseDenmark besikhulisa ukuthengiswa kwaso kobhiya obungenatshwala eminyakeni embalwa edlule: Phakathi nobhubhane lwe-Covid-19, ukuthengiswa okungenatshwala kwenyuka ngo-11% ngo-2020 (yehle ngo-3.8% isiyonke) kwathi ngo-17% ngo-2021.
Okwamanje, ukukhula kuqhutshwa yi-Europe: I-Europe Emaphakathi neMpumalanga ibone ukukhula okukhulu kakhulu, lapho ukuthengiswa kukabhiya okunganabo utshwala kwe-Carlsberg kwenyuka ngo-19% ngo-2021. I-Russia ne-Ukraine izimakethe ezinkulu zikabhiya ongenabo utshwala e-Carlsberg.
I-Carlsberg ibona ithuba emakethe kabhiya obungenalo utshwala e-Asia, lapho le nkampani isanda kwethula iziphuzo eziningi ezingenabo utshwala.
Ephawula ngobhiya obungenatshwala ocingweni lweholo lwango-2021 kuleli sonto, isikhulu seCarlsberg u-Cees 't Hart uthe: “Sihlose ukuqhubeka nomfutho wethu wokukhula oqinile. Sizophinde sandise Iphothifoliyo yethu yobhiya obungenatshwala e-Central and Eastern Europe futhi sethule isigaba e-Asia, sisebenzise amabhrendi ethu aqinile endawo, amabhrendi ethu aphambili emhlabeni wonke ukuze sizuze lokhu. Sihlose ukuphinda kabili ukuthengisa kwethu ngaphandle kotshwala .”
I-Carlsberg ithathe izinyathelo zokuqala zokwakha iphothifoliyo yayo yase-Asia engenatshwala ngokwethulwa kobhiya obungenatshwala i-Chongqing Beer e-China kanye nobhiya obungenatshwala base-Carlsberg eSingapore naseHong Kong.
E-Singapore, yethule izinguqulo ezimbili ezingenatshwala ngaphansi kohlobo lwe-Carlsberg ukuze ihlinzekele abathengi abanokunambitha okuhlukile okuthandwayo, nobhiya be-Carlsberg No-Alcohol Pearson no-Carlsberg No-Alcohol Wheat womabili aqukethe utshwala obungaphansi kuka-0.5%.
Abashayeli bakabhiya obungaphuzi e-Asia bayafana nabaseYurophu. Isigaba sikabhiya ongelona utshwala obandulela ubhubhane besivele sikhula phakathi nokuqwashisa ngezempilo ngesikhathi sodlame lwe-Covid-19, okuwumkhuba osebenza emhlabeni jikelele. Abathengi bathenga imikhiqizo yekhwalithi futhi bafuna izinketho zesiphuzo ezihambisana nendlela yabo yokuphila.
UCarlsberg uthe isifiso sokungabi natshwala yisona sizathu esidala insumansumane yokuthi kungabi khona ubhiya ojwayelekile, nokuwubeka njengento enhle.
Isikhathi sokuthumela: Feb-21-2022