NgoFebhuwari 8, uCarlsberg uzoqhubeka nokukhuthaza ukuthuthukiswa kukabhiya ongewona utshwala, onenhloso yokuphinda kabili kokuthengisa kwawo, okugxilwe kakhulu ekuthuthukisweni kwemakethe yebhiya engeyona yotshwala e-Asia.
I-Danish Beer Giant ikhulisa ukuthengiswa kwayo ngotshwala ngaphandle kwale minyaka embalwa edlule: phakathi nobhubhane lwe-Covid-19, ukuthengiswa kwama-Alcohol-free rose 11% ngo-2020%
Okwamanje, ukukhula kuqhutshwa yiYurophu: I-Central naseMpumalanga Yurophu yabona ukukhula okukhulu, lapho ukuthengiswa kukabhiya kaCarlsberg okungewona utshwala kukhule ngo-1921.
UCarlsberg ubona ithuba emakethe kabhiya okungewona utshwala e-Asia, lapho inkampani isanda kwethulwa khona iziphuzo ezimbalwa ezingezona zotshwala.
Ukuphawula ngobhiya bama-Alcohol-Free on the 2021 imali oyitholayo kuleli sonto, kusho uCarlsberg CEO Hart, "Sihlose ukuqhubeka nomfutho wethu wokukhula oqinile. Sizothuthukisa futhi iphothifoliyo yethu yobhiya bama-Alcohol-Free eCentral and Eastern Europe futhi bethule isigaba e-Asia, bafaka imikhiqizo yethu yamandla endawo eqinile, imikhiqizo yethu ye-Premium yamazwe omhlaba ukufeza lokhu. Sihlose ukwedlula ukuthengisa kwethu okunama-alcohol-free. "
UCarlsberg uthathe izinyathelo zokuqala ezakha iphothifoliyo yayo yase-Asia Alcohol Free nokwethulwa kwe-chongqing beer ubhiya ongewona utshwala e-china kanye ne-carlsberg ubhiya eSingapore naseHong Kong.
E-Singapore, yethule izinhlobo ezimbili ezingenayo utshwala ngaphansi komkhiqizo weCarlsberg ukubhebhethekisa abathengi ngokuthandwa okuhlukile kokunambitha, nge-Carlsberg Notshwala Notshwala be-Carlsberg Notshwala Buwobi botshwala bobabili abane-0.5% yotshwala.
Abashayeli bebhiya okungewona utshwala e-Asia bayafana naseYurophu. Isigaba sangaphambi kukabhubhane ongewona utshwala besivele sikhula phakathi kokuqwashisa ngezempilo ngesikhathi sobhubhane lwe-covil-19, umkhuba osebenza emhlabeni jikelele. Abathengi bathenga imikhiqizo yekhwalithi futhi bafuna izinketho zesiphuzo ezilingana nendlela yabo yokuphila.
UCarlsberg uthe isifiso sokuba ngotshwala kwakungamandla okushayela ngemuva kwenganekwane yendlela evamile yobhiya, ikubeka njengendlela enhle.
Isikhathi sePosi: Feb-21-2022