Iwayini elinotshwala obuphansi, elingeneli ngokwanele ukuliphuza, kancane kancane liye laba inketho ethandwa kakhulu kubathengi abasha eminyakeni yamuva.
Ngokombiko we-CBNDta othi “2020 Young People’s Alcohol Consumption Insight Report”, amawayini anotshwala obuncane asekelwe ewayinini lezithelo/iwayini elilungisiwe yiwona athandwa kakhulu entsheni, ikakhulukazi abesifazane. Imininingwane ikhombisa ukuthi u-66.9% wabesifazane uthanda utshwala obungenalo utshwala obuphansi.
Iwayini elinotshwala obuphansi, elithandwa kakhulu yintsha, linekhono elimangalisayo lokumunca igolide.
Engxenyeni yokuqala yalo nyaka, uhlobo lwewayini elicwebezelayo elisezingeni eliphezulu “elingaphezu noma elilingana nesishiyagalolunye” liqede umjikelezo we-A woxhasomali oluholwa isikhungo esaziwayo sokutshalwa kwezimali i-Dazheng Capital, ngenani lemali le-yuan eyizigidi eziyi-100; I-A-share "isabelo sokuqala" Shanghai Laiyifen……
Izinkampani zikabhiya ezimelwe yi-Budweiser (Anheuser-Busch InBev etshale imali enkampanini yotshwala obuncane "Lanzhou") nazo seziqalile ukubeka amehlo azo ethrekhi yotshwala obuncane ukuze zenze imakethe ekhulayo ngale kwemakethe kabhiya oyisisekelo. Ithrekhi yotshwala obuphansi isiphenduke inkundla yokuncintisana kwezimakethe eziningi.
Njengoba izinga lokukhula kwemboni kabhiya lehla, ukugcwala kwezinkampani eziholayo kuya ngokuya kukhuphuka, futhi umkhuba wokuhlukanisa izimakethe uyabonakala. Izinkampani ezihamba phambili zizosheshisa imizamo yazo yokufuna amathuba okukhulisa izimakethe. Imakethe yewayini enotshwala obuncane iqondiswe kubathengi abasebasha, okulindelwe ukukhula okuhle, indawo enkulu yokucabanga, kanye nemikhawulo ephansi yemikhiqizo nemikhiqizo, okungaholela kalula ekutshalweni kwezimali okulandelwayo.
Ingabe utshwala obunotshwala obuphansi bungangena esikhundleni sikabhiya?
Ngokombono wemakethe yomhlaba wonke, uphuzo oludakayo oluphansi luseyisigaba esibalulekile, futhi isabelo sabo semakethe sihlala siphansi kunezigaba zendabuko ezifana nespirit kanye nobhiya. Kodwa-ke, ukukhula kotshwala obunotshwala obuphansi kuzinzile, futhi intengo ngelitha iphakeme kunaleyo kabhiya.
Abanye abantu embonini baveze ukuthi iwayini elinotshwala obuncane, njengesengezo noma esikhundleni semikhiqizo kabhiya, linendawo yokuphuza efanayo nokuqukethwe kotshwala okufanayo njengobhiya, futhi linokunambitheka okusha, ukunambitheka okucebile, nokungena kalula. izidingo zezempilo.
Esikhathini esisha sokusetshenziswa kwempilo enhle, imakethe yabathengi nayo ibe nezinguquko ezinyakazisa umhlaba. Ukuthambekela kokusetshenziswa kwabathengi sekuqalile ukushintshela endleleni enempilo. Umkhuba wokuphuza okunempilo kuyisizathu esibalulekile esenza abathengi abaningi bakhethe utshwala obuncane.
Futhi ngokwanda kwezikhulu zikabhiya, sinesizathu sokukholelwa ukuthi ithrekhi yotshwala obuncane izothandwa kakhulu. Izinkampani zikabhiya ezihamba phambili esikhathini esizayo zizongena nakanjani kulo mzila.
Kodwa okwamanje, ubuhlobo phakathi kotshwala obuncane nobhiya bushintsha kancane kancane, futhi kusadingeka ukububuyisela ngokuphelele. Inde indlela okufanele uhambe.
Sinekhono lokuhlinzeka ngamabhodlela okugcwalisa amawayini ahlukahlukene. Uma udinga noma yimaphi amabhodlela ewayini, sicela usithinte nganoma yisiphi isikhathi, futhi sizokunikeza ngezinsizakalo ngesikhathi.
Isikhathi sokuthumela: Sep-28-2022