Esimeni sokwehla kwezinga lokukhula kwemboni kabhiya yezwe lami eminyakeni yamuva kanye nokuncintisana okushubile embonini, ezinye izinkampani zikabhiya seziqalile ukuhlola indlela yokuthuthukiswa kwemingcele nokungena emakethe yotshwala, ukuze ukuzuza ukwakheka okuhlukene kanye nokwandisa isabelo semakethe.
I-Pearl River Beer: Ukutshalwa kwefomethi yotshwala yokuqala ehlongozwayo
Iqaphela ukulinganiselwa kokuthuthuka kwayo, iPearl River Beer yaqala ukwandisa insimu yayo kweminye imikhakha. Embikweni wonyaka ka-2021 osanda kukhishwa, iPearl River Beer ithe okokuqala ngqa ukuthi izosheshisa ukutshalwa kotshwala futhi yenze impumelelo eyengeziwe.
Ngokombiko waminyaka yonke, ngo-2021, iPearl River Beer izothuthukisa iphrojekthi yotshwala, ihlole izindlela ezintsha zokuthuthukiswa kwebhizinisi likabhiya nebhizinisi lotshwala, futhi izuze imali yokuthengisa eyizigidi ezingama-26.8557 zamayuan.
Isikhondlakhondla sikabhiya i-China Resources Beer samemezela ngo-2021 ukuthi sihlela ukungena ebhizinisini lotshwala ngokutshala imali embonini yotshwala yaseShandong Jingzhi. I-China Resources Beer ithe lesi sinyathelo sihle ekuthuthukisweni kwebhizinisi okungaba khona kweqembu kanye nokuhlukahluka kwephothifoliyo yomkhiqizo kanye nemithombo yemali engenayo. Isimemezelo se-China Resources Beer sizwakalise ikhwelo lokuthi kungene utshwala ngokusemthethweni.
U-Hou Xiaohai, oyi-CEO ye-China Resources Beer, wake wathi i-China Resources Beer yenze isu lokuthuthukiswa kotshwala okuhlukahlukene ngesikhathi “soHlelo Lweminyaka Emihlanu” lwe-14th. Utshwala buyikhethelo lokuqala lesu lokuhlukahluka, futhi bungomunye wemizamo ye-China Resources Snow Beer onyakeni wokuqala “woHlelo Lweminyaka Emihlanu” lwe-14. isu.
Emnyangweni wezinsiza zaseChina, akukhona okokuqala uthinta ibhizinisi lotshwala. Ekuqaleni kuka-2018, u-Huachuang Xinrui, inkampani engaphansi kwe-China Resources Group, waba umnikazi wamasheya wesibili ngobukhulu we-Shanxi Fenjiu ngokutshalwa kwezimali kwe-5.16 billion yuan. Abaphathi abaningi be-China Resources Beer bangene ekuphathweni kukaShanxi Fenjiu.
U-Hou Xiaohai uveze ukuthi iminyaka eyishumi ezayo kuzoba yiminyaka eyishumi yekhwalithi yotshwala kanye nokuthuthukiswa komkhiqizo, futhi imboni yotshwala izoletha amathuba amasha entuthuko.
Ngo-2021, i-Jinxing Beer Group Co., Ltd. izothatha i-ejenti yokuthengisa ekhethekile yewayini lekhulu leminyaka elithi "Funiu Bai", ibona ukusebenza kwezinhlobo ezimbili kanye nezigaba ezimbili ezinkathini eziphansi neziphezulu, ithatha isinyathelo esiqinile se-Jinxing Beer. Co., Ltd. ukuze ibe sesidlangalaleni ngempumelelo ngo-2025.
Ngokombono wesakhiwo semakethe kabhiya, ngaphansi kwengcindezi enkulu yokuncintisana, izinkampani kufanele zigxile ebhizinisini lazo eliyinhloko. Kungani zanda izinkampani ezihlose ukuhlanganisa imikhiqizo enjengotshwala?
I-Tianfeng Securities Research Report iveze ukuthi amandla emakethe embonini kabhiya asondele ekugcwalisweni kwawo, isidingo sobuningi sishintshele esidingweni sekhwalithi, futhi ukuthuthukiswa kwesakhiwo somkhiqizo kuyisixazululo sesikhathi eside esimeme kunazo zonke embonini.
Ukwengeza, ngokombono wophuzo oludakayo, isidingo sihluke kakhulu, futhi utshwala bendabuko baseShayina busadla ukudla okujwayelekile etafuleni labathengi.
Okokugcina, izinkampani zikabhiya zinenye inhloso yokufaka utshwala: ukukhulisa inzuzo. Umehluko omkhulu phakathi kwezimboni zikabhiya nezotshwala ukuthi inzuzo enkulu ihluke kakhulu. Ngotshwala obusezingeni eliphezulu obufana noKweichow Moutai, inani lenzuzo eliphelele lingafinyelela ngaphezu kuka-90%, kodwa izinga lenzuzo eliphelele likabhiya lilinganiselwa ku-30% kuya ku-40%. Ezinkampanini zikabhiya, inzuzo ephezulu yotshwala iyathandeka kakhulu.
Isikhathi sokuthumela: Apr-15-2022