Ithrekhi yotshwala bomngcele bebhiya

Ngokwesimo sokwehla kwesilinganiso sokukhula kwemboni yezwe lami eminyakeni yamuva kanye nomncintiswano osondayo embonini, ezinye izinkampani zobhiya seziqalile ukubheka indlela yokuthuthuka komngcele futhi zingene ekwakhekeni okuhlukahlukene futhi zandisa ukwabiwa kwemakethe.

I-Pearl River Beer: Ukutshalwa kwefomethi yoLowoLity Okokuqala

Ukubona ukulinganiselwa kokuthuthuka kwalo, ubhiya wePearl River ubhiya waqala ukwandisa insimu yawo kwamanye amasimu. Embikweni osanda kukhishwa 2021, ubhiya womfula iparele okokuqala ukuthi kungasheshisa ukutshalwa kwefomethi yotshwala futhi kwenze ama-breakthrough akhuphukayo.
Ngokusho kombiko wonyaka, ngo-2021, uBeerl River Beer uzothuthukisa amafomethi amasha entuthuko ehlanganisiwe yebhizinisi elihlanganisiwe nebhizinisi lotshwala, futhi afeze imali yokuthengisa eyi-26.8557 million yuan.

Ubhidi omkhulu we-China China izinsizakusebenza kumenyezelwe ngo-2021 ukuthi uhlela ukungena ebhizinisini lotshwala ngokutshala imali embonini kaShandong Jingzhi. I-China Resources Beer ithe lokhu kuthutha kuyakuvumela ukuthuthukiswa kwebhizinisi leqembu okulandela kanye nokuhlukaniswa kwephothifoliyo yomkhiqizo kanye nemithombo yemali engenayo. Isimemezelo seChina Resources Beer sazwakala iClionion Call yokungena okusemthethweni kotshwala.

I-HOU Xiahai, i-CEO yeChina Resources Beer, yake yathi ubhiya wezinsizakusebenza zeChina ahlele isu lokuthuthuka kotshwala phakathi "kwezinhlelo zecebo leminyaka eyi-14. I-Liquor uyisinqumo sokuqala secebo lokuhlukahluka, futhi futhi kungenye yemizamo yeqhwa yeqhwa emizamweni yokuqala yonyaka wokuqala wohlelo lwezinhlelo ezinhlanu ". Isu.
NgoMnyango Wezinsizakusebenza zaseChina, lesi akusona okokuqala ukuthinta ibhizinisi lotshwala. Ekuqaleni kuka-2018, i-Huachuang Xinrui, exhasayo yeqembu lezinsizakusebenza zaseChina, yaba ngumnikazi wesibili omkhulu weShanxi Fenjiu ngokutshalwa kwemali ka-5.16 billion yun yuan. Abaphathi abaningi be-China Resources ubhiya bangena ekuphathweni kweShanxi Fenjiu.
UHou Xiahai waveza ukuthi iminyaka eyishumi ezayo kuzoba yiminyaka eyishumi yekhwalithi yotshwala nentuthuko yomkhiqizo, kanye nemboni yotshwala izothumela amathuba amasha entuthuko.

Ngo-2021, JinXing Beer Group Co, Ltd izokwenza i-ejenti yokuthengisa ekhethekile ye-CELICE-Old Wine "Fuak Bai", ithola ukusebenza kwezikhathi ezimbili kanye ne-jual-brand in the Jinxing Beer Co, Ltd. Ukuhamba ngempumelelo emphakathini ngo-2025.
Ngokombono wesakhiwo semakethe kabhiya, ngaphansi kwengcindezi enkulu yokuncintisana, izinkampani kufanele zigxile ebhizinisini labo eliyinhloko. Kungani izinkampani ezengeziwe nezinkampani eziningi zihlose ukuguqula imikhiqizo efana notshwala?
Umbiko wokucwaninga wezifo zeTianfeng waveza ukuthi umthamo wemakethe wemboni kabhiya useduze nokugcwala, isidingo sobungako senzelwe isidingo sekhwalithi, futhi ukuthuthukiswa kwesakhiwo somkhiqizo kuyikhambi elizinzile kakhulu lemboni.
Ngaphezu kwalokho, ngokombono wokuphuza utshwala, isidingo sihluka kakhulu, futhi utshwala bendabuko baseChina buhlala emaphethelweni etafula lewayini labathengi.
Ekugcineni, izinkampani zikabhiya zinenye injongo yokungena ngotshwala: ukukhulisa inzuzo. Umehluko omkhulu phakathi kwebhiya kanye nezimboni zotshwala ukuthi inzuzo enkulu ihluke kakhulu. Okokuphela kotshwala obuphezulu njengeKweichow Moutai, inani lenzuzo eliphelele lingafinyelela ngaphezu kwama-90%, kepha inani lenzuzo enkulu kabhiya licishe libe ngu-30% kuya ku-40%. Kwezinkampani zikabhiya, i-margin ephezulu yenzuzo yotshwala ibukeka kakhulu.