Idatha yokungenisa yotshwala engu-2021 isanda kuveza ukuthi ivolumu yokungenisa i-Whisky inyuke kakhulu, ngokwanda kwama-39.33% no-90.16% ngokulandelana.
Ngokuchuma kwemakethe, ezinye izihibe ezivela emazweni akhiqiza iwayini wavela emakethe. Ingabe lezi zinhlongu ze-whiskeys zamukelwe abasabalalisi baseChina? I-WBO yenza ucwaningo oluthile.
Umthengisi weWayini u-li lin (pseudonym) uxoxisana ngemigomo yokuhweba nge-whisky yase-Australia. Phambilini, u-lin ubelokhu esebenza newayini lase-Australia.
Ngokwemininingwane enikezwe nguYe Lin, i-whisky ivela e-Adelaide, eSouth Australia. Kunemikhiqizo emi-3 ye-Whisky, ngaphezu kwe-gin ne-vodka. Ayikho kulezi zinhlobiso ezintathu ezinoMarke ononyaka futhi zihlabezelwe. Amaphoyinti abo okuthengisa agxile ekunqobeni imiqhudelwano eminingana yamazwe omhlaba, futhi asebenzisa imigqomo yeMoscada nemigqomo kabhiya.
Kodwa-ke, amanani alezi zinkukululo ezintathu azishibhile. Amanani e-FOB acashunwe ngabakhiqizi angama-60-385 amadola ase-Australia ngebhodlela ngalinye, futhi okubiza kakhulu nakho kuphawulwa ngamagama athi "ukukhishwa okulinganiselwe".
Ngokuzenzakalelayo, i-yang chao (pseudonym), umthengisi wewayini ovule ibha ye-whisky, usanda kuthola isampula ye-malt ye-malt eyodwa kwi-Italian wholesaler. Le whisky ifunekile ukuthi ineminyaka emithathu ubudala kanti intengo ephelele yasekhaya ingaphezu kwama-300 yuan. / Ibhodlela, intengo yokuthengisa ephakanyisiwe iphakeme ngaphezu kwama-500 yuan.
Ngemuva kokuthi uYang Chao uthole isampula, wayinambitha futhi wathola ukuthi ukunambitheka kotshwala kwale whisky kusobala kakhulu futhi kunzima kakhulu. Ngokushesha uthe intengo ibibiza kakhulu.
U-Liu Rizhong, ophethe Umqondisi weZhuhai Jilee Grande, wethulwa ukuthi iWhisky yase-Australia ibuswa ama-distilleries amancane, futhi isitayela sawo asifani naleso sika-Islay kanye no-Islay eScotland. Kumsulwa.
Ngemuva kokufunda imininingwane nge-whisky yase-Australia, uLiu Rizhong wathi wayesedlule yifektri ye-Whisky ngaphambili, okwakuyi-whisky encane. Ukwahlulela kusuka kwidatha, umgqomo wawusetshenzisiwe isimilo saso.
Uthe umthamo wokukhiqiza we-Whisky distilleries okwamanje awusi mkhulu, futhi ikhwalithi ayilungile. Njengamanje, kunemikhiqizo embalwa. Iningi lemimoya distilleries kusezalokhu kuqalwa izinkampani, futhi ukuthandwa kwazo kungaphansi kakhulu kunalokho kwewayini lase-Australia nemikhiqizo yobhiya.
Mayelana nemikhiqizo yeWhisky yase-Italian, i-WBBE yabuza odokotela abaningi be-Whisky nabathandi, futhi bonke bathi abakaze bezwe ngakho.
Izizathu ze-niche whisky engena eChina:
Imakethe iyashisa, futhi abathengisi bewayini base-Australia bayashintsha
Kungani lezi zinhlobiso zifika eChina? I-Zeng Hongxiang (pseudonym), umsabalalisi wewayini wakwamanye amazwe eGuangzhou, waveza ukuthi lezi zinwele zingafika eChina ukwenza ibhizinisi ukuze zizolandela.
"I-Whisky iye yathandwa kakhulu emadolobheni aseChina lokuqala nasezibili e-Tier emadolobheni asanda kwamuva, abathengi bakhule futhi imikhiqizo eholayo nayo ibuye yanambitha ubumnandi. Lo mkhuba wenze abanye abakhiqizi bafuna ukuthatha isabelo sephayi, "kusho yena.
Elinye i-Insiver Insider elikhonjisiwe: Ngokuqondene ne-whisky yase-Australia, angenamtheli asetshenziselwa ukwenza amathuba e-Australia ngenxa ye- "Dual Reverse", eholele kubantu abanezinsizakusebenza ze-Upstream, eqale ukuzama ukwethula i-whisky yase-Australia eChina.
Imininingwane ikhombisa ukuthi ngo-2021, ukungeniswa kwezwe lami i-whisky kusuka e-UK kuzokulandisa ngo-80.14%, kulandelwe yiJapan nge-10,91%, kanti bobabili bazolandisa ngaphezu kwama-90%. Inani le-Whisky yase-Australia le-Australia libalwa ngo-0,54% kuphela, kepha ukwanda kwevolumu yokungenisa kwakuphakeme njengo-704.7% no-1008.1%. Ngenkathi isisekelo esincane siyisici esisodwa ngemuva kokuhlinzwa, ukuguqulwa kwabangenisi bewayini kungaba okunye ukukhula okushayela ngokushayela.
Kodwa-ke, uZeng Hongxiang uthe: Kusalokhu kubonakale ukuthi imikhiqizo ye-niche whisky ingaphumelela kangakanani eChina.
Kodwa-ke, abasebenza abaningi abavumelani nomqondo we-niche whisky brand engena ngamanani aphezulu. Fan Xin (Pseudonym), udokotela ophakeme embonini ye-whisky, uthe: Lolu hlobo lomkhiqizo we-niche akufanele luthengiswe ngentengo ephezulu, kepha bambalwa abantu abawuthengelayo uma kuthengiswa ngentengo ephansi. Mhlawumbe uhlangothi lomkhiqizo lucabanga kuphela lungathengiswa kuphela ngentengo ephakeme ukuze utshale imali ekuqaleni futhi uhlakulele imakethe. ube nethuba.
Kodwa-ke, uLiu Rizhong ukholelwa ukuthi akunakwenzeka ukukhokhela i-whisky enjalo, kungaba ngombono wabasabalalisi noma abathengi.
Thatha isibonelo se-whisky ngentengo ye-fob yama-dollar angama-70 e-australia, futhi intela yedlule ngaphezu kwama-400 yuan. Abathengisi bewayini basasadinga ukwenza inzuzo, futhi intengo ephezulu kakhulu. Futhi akukho minyaka futhi ayikho imali yokuphromotha. Manje kukhona uJohnnie Walker ohlanganisa emakethe. Ilebula emnyama ye-whisky ingu-yuan angama-200 kuphela, futhi kusengumkhiqizo owaziwayo. Ensimini ye-whisky, kubaluleke kakhulu ukukhuthaza ukusetshenziswa nge-brand ukukhushulwa. "
UHengyou (Pseudony), umsabalalisi we-whisky, futhi wathi: noma ngabe kukhona ithuba lemakethe lama-whisky emazweni akhiqiza iwayini, futhi kancane kancane avumele abathengi banokuqonda okuthile kwe-whisky kule ndawo ekhiqiza.
Kepha kuqhathaniswa ne-scotch whisky ne-whisky yaseJapan, kusathatha isikhathi eside ukuthi i-whisky kusuka emazweni akhiqiza amazwe amukelwe ngabathengi, "kusho yena.UMina, umthengi ophuza utshwala naye ongumthandi we-whisky, futhi wathi: mhlawumbe ama-5% kuphela abathengi abazimisele ukwamukela lolu hlobo lwendawo yokukhiqiza encane kanye ne-whisky ebizayo, futhi kungenzeka ukuthi bazama nje abakwa-Authorms Basekuqala ngokusemthethweni. Ukusetshenziswa okuqhubekayo akuyona into.
UFAN XIN uphinde waveza ukuthi amakhasimende aphambili ahlose ama-niche whisky distilleries agxile emazweni abo kunokuthekelisa, ngakho-ke anethemba lokufika eChina ukukhombisa ubuso bazo futhi abone ukuthi kukhona amathuba. .
Isikhathi sePosi: Mar-22-2022