Ngomhla ziyi-14 kuLwezi, umdondoshiya ophisa utshwala waseJapan u-Asahi umemezele ukwethulwa kobhiya waso wokuqala we-Asahi Super Dry non-alcohol (Asahi Super Dry 0.0%) e-UK, kanye nezimakethe ezinkulu ezengeziwe ezihlanganisa ne-US zizolandela okufanayo.
I-Asahi Extra Dry non-alcohol ubhiya uyingxenye yokuzibophezela okubanzi kwenkampani ukuthi ibe namaphesenti angama-20 ohlu lwawo okunikezwayo okungezona utshwala ngo-2030.
Ubhiya ongelona utshwala uza ngamathini angu-330ml futhi utholakala ngamaphakethe angu-4 no-24. Uzoqala ukwethulwa e-UK nase-Ireland ngoJanuwari 2023. Ubhiya uzobe usutholakala e-Australia, New Zealand, US, Canada naseFrance. kusukela ngoMashi 2023.
Ucwaningo lwe-Asahi lwathola ukuthi abangaba amaphesenti angu-43 abaphuzayo bathi babefuna ukuphuza ngokusesilinganisweni, kuyilapho befuna uphuzo olungenatshwala notshwala obuncane obungayekethisi ukunambitheka.
Umkhankaso wokumaketha womhlaba wonke we-Asahi Group uzokweseka ukwethulwa kobhiya obungenatshwala i-Asahi Extra Dry.
I-Asahi ikhulise iphrofayili yayo emicimbini eminingana emikhulu yezemidlalo eminyakeni embalwa edlule, ikakhulukazi ngokubambisana neCity Football Group okuhlanganisa neManchester City FC.Iphinde ibe ngabaxhasi bakabhiya kwiNdebe Yomhlaba Yebhola Lombhoxo ka-2023.
USam Rhodes, uMqondisi Wezokumaketha, u-Asahi UK, uthe: “Umhlaba kabhiya uyashintsha.Njengoba u-53% wabathengi bezama izinhlobo ezintsha ezingenatshwala nezinotshwala obuphansi kulo nyaka, siyazi ukuthi abathandi bobhiya base-UK bafuna ubhiya bekhwalithi ephezulu abangajatshulelwa ngaphandle kokufaka engozini ubhiya oqabulayo.Ukunambitha kungajatshulelwa ekhaya nangaphandle.I-Asahi Extra Dry non-alcohol ubhiya wenziwe ukuze ufane nephrofayili ye-flavour yesiginesha yawo yoqobo ethi Extra Dry taste, enikeza izinketho ezengeziwe.Ngokusekelwe ocwaningweni olubanzi nezivivinyo, sikholwa ukuthi lona kuzoba ubhiya ohehayo we-premium ongewona utshwala waso sonke isikhathi.”
Isikhathi sokuthumela: Nov-19-2022